• Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must by Joe Mandese

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • search YouTube Begins To Form Developer Channel Program by Laurie Sullivan

    Google has been quietly developing a YouTube Developer Program with platform companies to bridge the gap between brand channels and viewers, according to companies participating in the program. ...Read the whole story

  • Social Tools On Facebook Up Brand Money, Metrics by Laurie Sullivan

    Several companies have begun releasing tools that optimize Facebook ads and content. Wildfire and Adaptly, along with PowerReviews, separately built out services that can identify ROI, determine the lifetime worth of existing and potential customers and measure the financial impact of activities on a page. ...Read the whole story

  • Ecommerce To Hit $327B By 2016 by Gavin O'Malley

    By 2016, nearly 10% of consumer spending will be done online, according to new estimates from Forrester. By then, the research group expects U.S. ecommerce sales to reach $327 billion -- up from roughly $200 billion in 2011. Key growth drivers include consumers' greater familiarity with the Web, along with rapid mobile and tablet adoption. ...Read the whole story

  • EPIC Seeks To Revive Lawsuit About Google Privacy Policy by Wendy Davis

    In a last-ditch effort to halt Google's upcoming changes to its privacy policy, the Electronic Privacy Information Center has filed an appeal arguing that its lawsuit against the Federal Trade Commission should be reinstated. ...Read the whole story

  • M-Commerce Spend To Average $575 by Mark Walsh

    Recent research from IBM suggests m-commerce activity is on the upswing, with the share of online sales from mobile doubling during the holiday season and on Valentine's Day. In a new study, the Consumer Electronics Association projects that trend will translate into consumers spending $575 on mobile purchases on average in 2012. ...Read the whole story

  • AOL Ad Platform Customizes Display by Gavin O'Malley

    Hoping to attract more brand dollars, AOL has debuted a technology platform for marketers to customize the design, delivery and management of display advertising. AOL-owned Pictela Enterprise gives ad agencies a guided self-service interface to manage their clients' brand assets and serve them directly into online display ads. ...Read the whole story

  • IAB Debuts 5 Mobile Ad Units by Mark Walsh

    The Interactive Advertising Bureau today unveiled five new mobile display ad formats in an effort to bolster innovation in a medium often faulted for a lack of ad creativity. Companies that submitted the winning formats included AOL, BabyCenter, Crisp, Jivox, Mediamind and Time Inc. ...Read the whole story

  • Watchdog Criticizes AT&T's Mobile App Plan by Wendy Davis

    Advocacy group Public Knowledge is panning a new plan by AT&T to allow app developers to purchase a service it describes as a toll-free number for mobile broadband. ...Read the whole story

  • QR Explosion: Retail And Tech Lead Among 2,300 Mobile Code Advertisers in 2011 by Steve Smith

    Six percent of print ads in the final months of 2011 carried 2D mobile codes. Retail and tech segments alone accounted for more than 35% of code use in ads. ...Read the whole story

  • Online Video Ads Are Unique Media Buys by Alex Rowland

    The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for traditional ... ...More

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