Facebook on Wednesday rolled out the new Timeline feature for companies with brand pages on the social network. New features include the ability to … Read the whole story
After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Systems and MediaBank are no more. Following the U.S. Department of Justice's approval … Read the whole story
At its first marketing conference, Facebook unveiled several new marketing initiatives, extending the Timeline feature to brands and debuting an updated version of its … Read the whole story
My evolution into the Andy Rooney of the digital era now seems preordained, in no small measure because I never much cared what my … Read the whole story
The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. … Read the whole story
Media buyers are always looking for better ways to evaluate expected campaign performance. Video ad network YuMe on Thursday is expected to launch a … Read the whole story
Facebook has become an organic acquisition channel for Publishers Clearing House Online, which may drive up engagement rates. The higher the Fan count, the … Read the whole story
Paying for all those virtual tractors and fences on "FarmVille" adds up. Spending on virtual goods in the U.S. rose 28% to $2.3 billion … Read the whole story
With tablet computer sales growing by leaps and bounds, it was only a matter of time before someone launched a magazine devoted to tablets. … Read the whole story
Lourdes Villegas has sued ad company PointRoll and search giant Google for allegedly circumventing the no-tracking settings on the Safari browser. While Google has … Read the whole story
Boston-based Hill Holliday may be known for helping consumer marketers craft great brands, but the agency just announced some news related to the questionable … Read the whole story