• Facebook Launches Timeline For Brands by Mark Walsh

    Facebook on Wednesday rolled out the new Timeline feature for companies with brand pages on the social network. New features include the ability to pin important posts to the top of the Timeline for a week and exchange private messages with users. ...Read the whole story

  • Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley by Joe Mandese

    After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Systems and MediaBank are no more. Following the U.S. Department of Justice's approval of their merger, Mediaocean launches today with a mission of integrating the best of each company's data-processing and ad agency workflow management systems and software into what it claims will become the ad industry's new "operating system." Importantly, the new "Mediaocean OS" will take a page out of Silicon Valley, becoming an "open source" API, or application programming interface, that will enable agencies or other third-party developers to create applications that seamlessly plug into future generations ... ...Read the whole story

  • Facebook Upgrades Premium Ads, Extends Ads To Mobile Feed by Mark Walsh

    At its first marketing conference, Facebook unveiled several new marketing initiatives, extending the Timeline feature to brands and debuting an updated version of its Premium Ads format. It's also extending Premium Ads and Sponsored Stories ads to a user's News Feed and the Facebook logout page. The moves anticipate the company's upcoming IPO. ...Read the whole story

  • Tablet Ads Have Twice Interaction Rate Of Phones by Mark Walsh

    The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. In its fourth-quarter report, the company said full-page display ads on tablets had a 21% engagement rate compared to 9.4% for the same ad units on smartphones. ...Read the whole story

  • YuMe To Debut Algorithm To Aid Video Ad Placement by Gavin O'Malley

    Media buyers are always looking for better ways to evaluate expected campaign performance. Video ad network YuMe on Thursday is expected to launch a proprietary algorithm that aims to identify the best placement of video ads across digital properties. ...Read the whole story

  • search Facebook Helps Drive PCH's Engagement by Laurie Sullivan

    Facebook has become an organic acquisition channel for Publishers Clearing House Online, which may drive up engagement rates. The higher the Fan count, the faster the number replicates. The company gains on average 1,500 Fans daily, compared with 150 a year ago. Engagement is a method to attribute actual revenue from the Facebook business page. ...Read the whole story

  • Virtual Goods Sales Hit $2.3 Billion In 2011 by Mark Walsh

    Paying for all those virtual tractors and fences on "FarmVille" adds up. Spending on virtual goods in the U.S. rose 28% to $2.3 billion in 2011, per Visa-owned e-commerce company PlaySpan and Frank N. Magid Associates. Among consumers, seven in 10 can be classified as gamers. ...Read the whole story

  • TabTimes Launches On Tablets by Erik Sass

    With tablet computer sales growing by leaps and bounds, it was only a matter of time before someone launched a magazine devoted to tablets. That moment has arrived with the launch of TabTimes, a digital news magazine devoted to the seemingly ubiquitous mobile devices -- highlighting their business and work applications along with some less serious uses. ...Read the whole story

  • PointRoll Sued For Circumventing Privacy Settings by Wendy Davis

    Lourdes Villegas has sued ad company PointRoll and search giant Google for allegedly circumventing the no-tracking settings on the Safari browser. While Google has been hit with several other lawsuits for allegedly tracking Safari users, Villegas appears to be the first Web user to sue Gannett's PointRoll for the potential privacy violations. ...Read the whole story

  • Hill Holliday Unveils 'Project Beacon' Details (Did They Say Beacon?) by Joe Mandese

    Boston-based Hill Holliday may be known for helping consumer marketers craft great brands, but the agency just announced some news related to the questionable name of its own latest branding initiative, "Project Beacon." That's right -- the same name that most people on Madison Avenue would associate with one of the industry's biggest digital marketing blunders, Facebook's ill-fated Project Beacon, which was shut down following howls of protests from users and consumer advocacy groups because of its ability to target ads to Facebook users and their friends based on their personal information. ...Read the whole story

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