• Cross-Channel Mobile Ad Tracking Becomes Next Challenge by Laurie Sullivan

  Cross-channel attribution that allows ad tracking from desktop computers to mobile devices continues to emerge as the next challenge for online marketers and ad industry execs. Google, Microsoft and Yahoo have been working on the ability to traverse platforms, but it doesn't appear that the search engines will share the data with third-party companies. ...Read the whole story

• TRUSTe Launches Service That Scans Publishers' Sites For Trackers by Wendy Davis

  Privacy company TRUSTe is launching a product today that tells publishers the identities of the tracking companies that drop cookies on visitors' computers. The service, dubbed EU Cookie Audit, is aimed at helping companies in the U.K. comply with that country's privacy regulations. ...Read the whole story

• Tablet Demand Explodes, Creates Global Phenomenon by Mark Walsh

  A new Forrester report projects 112.5 million U.S. adults--one-third of the adult population--will own a tablet by 2016, up from a prior forecast of 82.1 million. On the eve of the expected release of the iPad 3, the report also showed that 61% of people surveyed said they're considering buying the Apple tablet. ...Read the whole story

• Ex-Apple Exec Takes On iAd With New Platform by Mark Walsh

  Apple's iAd platform faces more competition -- from one of its own creators. Lars Albright, who helped launch iAd, has introduced a rival mobile ad offering. His startup, SessionM, is launching a mobile ad platform that promises to boost engagement rates by investing apps with game-like features. ...Read the whole story

• Agencies Share Ideas Aboard SXSW StartupBus by Laurie Sullivan

  Advertising agencies and companies supporting the online ad space will begin making their way to South by Southwest this week on the StartupBus. It travels with about 30 entrepreneurs who get daily sessions on advertising and social marketing. ...Read the whole story

• BlogFrog Pushes Social Activation Platform by Gavin O'Malley

  BlogFrog earned a name for itself in 2009 by hatching a healthy network of female bloggers. It is pursuing a social activation platform, which helps brands from Lego to Random House engage "social influencers" among niche audiences. ...Read the whole story

• Pandora Misses Q4 Estimates Despite Usage Gains by Mark Walsh

  Online radio service Pandora Tuesday reported another quarter of user growth in the fourth quarter, but continues to struggle with profitability. ...Read the whole story

• MPAA Argues Hotfile Liable For Users' Copyright Infringement by Wendy Davis

  The digital locker service Hotfile "actively fosters the massive copyright infringement that fuels its business," a coalition of movie studios argues in court papers made public this week. ...Read the whole story

• APM Ups Reszler To VP, Digital Media

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Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
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