Cross-channel attribution that allows ad tracking from desktop computers to mobile devices continues to emerge as the next challenge for online marketers and ad … Read the whole story
Privacy company TRUSTe is launching a product today that tells publishers the identities of the tracking companies that drop cookies on visitors' computers. The … Read the whole story
A new Forrester report projects 112.5 million U.S. adults--one-third of the adult population--will own a tablet by 2016, up from a prior forecast of … Read the whole story
Apple's iAd platform faces more competition -- from one of its own creators. Lars Albright, who helped launch iAd, has introduced a rival mobile … Read the whole story
Advertising agencies and companies supporting the online ad space will begin making their way to South by Southwest this week on the StartupBus. It … Read the whole story
BlogFrog earned a name for itself in 2009 by hatching a healthy network of female bloggers. It is pursuing a social activation platform, which … Read the whole story
Online radio service Pandora Tuesday reported another quarter of user growth in the fourth quarter, but continues to struggle with profitability. Read the whole story
The digital locker service Hotfile "actively fosters the massive copyright infringement that fuels its business," a coalition of movie studios argues in court papers … Read the whole story