• Publicis, FTO Invest $400M In Digital Startups by Steve McClellan

    Paris-based ad holding company Publicis Groupe and one of its clients, France Telecom-Orange (FTO), confirmed they are teaming with Iris Capital Management to manage a series of funds that will invest nearly $400 million in European and global digital startups. Under the plan, the holding company and FTO will acquire nearly half of Iris. ...Read the whole story

  • From iAd To Launching Pad, New 'Predictive' Data Platform Could Be Organizing Principle Mobile Advertising Has Been Waiting For by Joe Mandese

    If audience data is truly the currency of digital advertising and media-buying, then a new "predictive" audience data-targeting platform being rolled out today could finally do for the mobile advertising marketplace what the litany of advertising technology platforms have done for the online display ad marketplace: become an organizing principle enabling advertisers and agencies to plan, buy and measure the effectiveness of vast amounts of unsold inventory. The reason no material player has yet emerged in the mobile audience data marketplace, say the founders of the new company, Adelphic Mobile, is the complexity of data signals that need to be ... ...Read the whole story

  • Big 5 Outpace Ad Industry Two To One, Emphasis On Digital Cited by Joe Mandese

    The Big 5 agency holding companies -- WPP, Omnicom, Publicis, Interpublic and Havas -- that represent most of Madison Avenue outperformed the overall growth in ad spending, thanks in large part to their increasing dependence on digital media. That's the conclusion of an analysis of 2011 earnings data, by Pivotal Research, which shows the Big 5 growing 6.1% in U.S. ad revenues -- about twice the rate of U.S. ad spending. ...Read the whole story

  • Hulu Taps Fremantle To Market Shows Globally by Gavin O'Malley

    Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, FremantleMedia Enterprises (FME) will get "first look" privileges at any programming potentially fit for international audiences. ...Read the whole story

  • Web Experience Impacts Tablet Users' Purchase Experience by Mark Walsh

    A new study suggests that consumers have even less patience for slow load times on tablets than mobile phones. Almost seven in 10 tablet users expect a Web site to load in two seconds or less. About half will retry a site only once or twice if it did work initially. A bad experience drives 46% of tablet users to other sites. One-third are less likely to make a purchase from that company. ...Read the whole story

  • Ad Legends Re-Imagine Iconic TV Messages For Digital Web by Laurie Sullivan

    Google's ad Project Re:Brief took four iconic television commercials from the 1960s and 1970s, contacted the original ad executives behind the ads, and brought them to New York to help them re-imagine them for the digital Web. The ads included Coca-Cola, Volvo, Alka-Seltzer and Avis. ...Read the whole story

  • Mozilla Video Campaign Follows Open-Source Path by Laurie Sullivan

    Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Google, and Microsoft, as online digital advertising continues to rise and each adapts to emerging legislation from United States and European Union lawmakers. Taking the message to its users, Mozilla launched a user-generated video contest to help educate how its open-source browser, Firefox, differs from the pack. ...Read the whole story

  • Judge Rejects Ron Paul's Bid To Unmask YouTube User by Wendy Davis

    A federal judge has shot down a request by the campaign of Ron Paul to unmask NHLiberty4Paul, a Twitter and YouTube user who earlier this year posted a clip criticizing former candidate Jon Huntsman. Paul said he wasn't responsible for the clip; his campaign also filed a federal lawsuit alleging that NHLiberty4Paul infringed his trademark. ...Read the whole story

  • Augme Sues Velti For Patent Infringement by Steve Smith

    Augme is claiming that mobile marketing provider Velti infringed on three patents related to targeting content to a Web browser. It filed a similr suit against Yahoo this week. ...Read the whole story

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