• Resolution Social Launches, Optimizes Social Media Marketing by Steve McClellan

    Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has launched a social media practice called Resolution Social. ...Read the whole story

  • Group M, Nielsen Partner For TV, Internet Metrics by Wayne Friedman

    GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform Campaign Ratings, builds on leverage for Nielsen's existing Online Campaign Ratings. ...Read the whole story

  • AOL To Debut New Campaign Platform by Gavin O'Malley

    Investing further in ad services, AOL is expected to debut a centralized platform for campaign optimization, expansion, and real-time bidding capabilities. Using the new platform, marketers can centrally manage campaigns across the largest market of real-time bidding inventory. ...Read the whole story

  • Local Online Ad Spend To Grow 12.7% Yearly by Mark Walsh

    Local online ad spending will increase at an annual rate of 12.7% between 2011 and 2016, nearly doubling from $21.2 billion to $38 billion during that period. Digital growth will offset slower-than-expected gains in total local media ad revenues, projected to increase only 2.6% annually, according to a BIA/Kelsey forecast. ...Read the whole story

  • eCommerce Syndication Tests, Controls Repurposed Content by Laurie Sullivan

    Repost.us has begun testing technology that allows publishers to syndicate ecommerce and corporate content aimed at small and medium-sized businesses. The business model allows publishers to optimize sites without the fear of being dinged by search engines Google and Bing for repurposing content. ...Read the whole story

  • Teens Are Text-Crazed, 23% Own Smartphones by Mark Walsh

    The love affair between teens and texting is deeper than ever. New findings from the Pew Research Center's Internet & American Life Project show 63% of U.S. teens were text-messaging daily as of July 2011. The volume of texting has also grown, from 50 to 60 messages for the typical teen during that period. ...Read the whole story

  • Jiffy Lube Franchisee Loses Bid To Dismiss Text Spam Lawsuit by Wendy Davis

    A federal judge has given the go-ahead to a lawsuit accusing Jiffy Lube franchisee Heartland Automotive Service of spamming customers with text ads for discounts. ...Read the whole story

  • Digital Changing The Intersection Of Message, Branding by Laurie Sullivan

    Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need to pay closer attention to where they should have that conversation, according to the Digital Platform Engagement Index. ...Read the whole story

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