• CBS' Local Digital Push Ups Audience, Revenue

    CBS has launched a new iPad app offering access to content from its local TV, radio and online properties in 24 major markets nationwide, including the top 10. The free "YourDay" app also features content from CBS-owned sites such as Chow.com, CNet and CBSSports.com. ...Read the whole story

  • Banyan Branch Launches Media-Buying Unit

    Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying practice that will focus on paid social media ads to amplify and complement the work on social media programs it does for clients. ...Read the whole story

  • Online, Offline Data Ad Platforms Emerge

    Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data with online to improve ad targeting across the Internet. Companies like The Weather Channel began offering data related to weather to improve product selection and ad targeting. ...Read the whole story

  • Viacom Surrounds Advertisers With Cross-Platform Data Tool

    Upping its emphasis on metrics across traditional TV and new digital media, Viacom has adopted a new data management program to help marketers follow its cross-platform buys with the media company. "Surround Sound" will track and scale media buys across nearly 100 million TV homes. ...Read the whole story

  • Social Media Chatter Ups Live TV Stats

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • Microsoft's Bid To Strengthen adCenter

    adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call for mobile. ...Read the whole story

  • Two Marketers Settle 'Fake News' Cases With FTC

    IMM Interactive has agreed to pay more than $1.3 million to settle charges that it duped consumers by creating fake news sites touting acai berry as a weight-loss supplement, the Federal Trade Commission announced. ...Read the whole story

  • Mobile Media Phenom Part Deux: Angry Birds Space Launches Today

    Nearly three years after its blockbuster release, the most successful mobile-only brand Angry Birds flies again. A space-bound iteration launches across iOS, Android, PC and Mac. ...Read the whole story

  • Low-Cost Smaller Tablets To Take 60% Of Worldwide Market By 2016

    Worldwide demand for lower-cost and smaller-screen tablets will drive the greatest growth in coming years even as Apple and its current iPad maintain a dominant position securing the high end, according to ABI Research ...Read the whole story

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