CBS has launched a new iPad app offering access to content from its local TV, radio and online properties in 24 major markets nationwide, … Read the whole story
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data … Read the whole story
Real freedom of speech is far too politically incorrect and chaotic to sustain for the biggest TV and online networks, and political correctness is … Read the whole story
Upping its emphasis on metrics across traditional TV and new digital media, Viacom has adopted a new data management program to help marketers follow … Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call … Read the whole story
IMM Interactive has agreed to pay more than $1.3 million to settle charges that it duped consumers by creating fake news sites touting acai … Read the whole story
Nearly three years after its blockbuster release, the most successful mobile-only brand Angry Birds flies again. A space-bound iteration launches across iOS, Android, PC … Read the whole story
Worldwide demand for lower-cost and smaller-screen tablets will drive the greatest growth in coming years even as Apple and its current iPad maintain a … Read the whole story