Across channels, consumers increasingly find ads with localized creative to be more relevant, according to a new report from Opus Research advisory service Internet2Go. Read the whole story
If we can deliver more effective advertising, what do you think the advertisers will do? Will they continue to spend as much, or will … Read the whole story
An internal investigation at Microsoft that gave GM Mike Nichols additional responsibilities for Bing marketing, after last week's dismissal of top execs Eric Hadley … Read the whole story
The Federal Trade Commission is urging the ad industry to continue efforts to develop a universal do-not-track tool that will allow consumers to easily … Read the whole story
Nick Pahade, a former top digital media executive at Publicis and WPP, has been tapped to succeed Tim Spengler as president and CEO of … Read the whole story
AVG Technologies has added a default do-not-track feature in its Internet security software. The company offers a version to consumers for free. The product, … Read the whole story
ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile … Read the whole story
The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and … Read the whole story