• Localized Creative Improves Click-Through Rates, Engagement by Gavin O'Malley

  Across channels, consumers increasingly find ads with localized creative to be more relevant, according to a new report from Opus Research advisory service Internet2Go. ...Read the whole story

• Post Exec Firings, Microsoft Considers Management, Search Direction by Laurie Sullivan

  An internal investigation at Microsoft that gave GM Mike Nichols additional responsibilities for Bing marketing, after last week's dismissal of top execs Eric Hadley and Sean Carver, leaves open the question of the search engine's direction and what contributed to the personnel change. ...Read the whole story

• FTC Supports Right To Opt Out Of Data Collection By Ad Networks by Wendy Davis

  The Federal Trade Commission is urging the ad industry to continue efforts to develop a universal do-not-track tool that will allow consumers to easily opt out of all online behavioral advertising. But it did not specifically call on Congress to enact a law mandating it. ...Read the whole story

• Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler by Steve McClellan

  Nick Pahade, a former top digital media executive at Publicis and WPP, has been tapped to succeed Tim Spengler as president and CEO of Interpublic's Initiative North America unit. Pahade's appointment is the latest in a major management realignment at the global agency. Worldwide CEO Richard Beaven stepped down last month. ...Read the whole story

• AVG Builds In Do Not Track Default Into Internet Security Software by Laurie Sullivan

  AVG Technologies has added a default do-not-track feature in its Internet security software. The company offers a version to consumers for free. The product, which identifies Web sites that collect personal data online, works with Mozilla Firefox, Microsoft Internet Explorer, and Google Chrome browsers. ...Read the whole story

• Android Users Turn To ESPN For NCAA Coverage by Mark Walsh

  ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile site among Android smartphone users during the first week of the tournament. ...Read the whole story

• UK Banking Tech Firm Monitise Acquires US-Based Clairmail For $173M by Steve Smith

  The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and payment solutions. The acquisition will be paid by issuing new stock shares, valued at $173 million. ...Read the whole story

• Twitter Launches Self-Serve Advertising For Small Biz
• 'PC Mag' Adds iPad App

Recent Most Read Stories

• Yahoo To Ramp 'Native' Ads On Tumblr
• LikeableAds.com Launches, With Focus On Social Media Ads
• Future of Social, Digital Shops In Doubt
• Gmail Hangouts Disable Google Voice
• Google+ Needs Android To Climb Out Of Experimental Phase
• Digital Boost: Ziff Davis Acquires NetShelter
• Subway's Comedy Promotes Brand, Content Strategy
• More Consumers Turn To Mobile To Research, Book Travel
• AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million
• Channel One Names Kettler CEO

Previous Issues

• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• More Issues »