Across channels, consumers increasingly find ads with localized creative to be more relevant, according to a new report from Opus Research advisory service Internet2Go. Read the whole story
- COMMENTARY
If we can deliver more effective advertising, what do you think the advertisers will do? Will they continue to spend as much, or will … Read the whole story
An internal investigation at Microsoft that gave GM Mike Nichols additional responsibilities for Bing marketing, after last week's dismissal of top execs Eric Hadley … Read the whole story
The Federal Trade Commission is urging the ad industry to continue efforts to develop a universal do-not-track tool that will allow consumers to easily … Read the whole story
Nick Pahade, a former top digital media executive at Publicis and WPP, has been tapped to succeed Tim Spengler as president and CEO of … Read the whole story
AVG Technologies has added a default do-not-track feature in its Internet security software. The company offers a version to consumers for free. The product, … Read the whole story
ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile … Read the whole story
The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and … Read the whole story
