• DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics by Laurie Sullivan

  Google will run a DoubleClick for Advertisers experiment, with help from brand measurement research firm Vizu, that could change the way companies measure brand lift from display ads. The company will present the findings to the Interactive Advertising Bureau. ...Read the whole story

• ABC, Nielsen Team To Measure iPad Video Consumption by Wayne Friedman

  With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC and Nielsen say it's important to understand how consumers are using the iPad when watching video. ...Read the whole story

• Marketers Benefit By Combining Pro, User-Created Video by Mark Walsh

  New research from a comScore study suggests marketers can have the best of both worlds when it comes to relying on professionally produced and user-generated video online. comScore findings indicated the two types of video drove higher levels of sales effectiveness when used together. ...Read the whole story

• Rokkan, Team Detroit Socialize Ford's NBC 'Escape' by Laurie Sullivan

  Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s 2013 Ford Escape. The project influences the direction of participants on NBC's reality show "Escape Routes." ...Read the whole story

• Bleacher Report Enhances Content, Site by Gavin O'Malley

  Bleacher Report plans to unveil a new home page that can be tailored to individual users' athletic leanings and team allegiances. The redesigned site will also incorporate Bleacher Report's "Team Stream" service, which presents team-specific content in real-time. ...Read the whole story

• IAB Voices Concern About Regulating 'Data Brokers' by Wendy Davis

  The Federal Trade Commission's call for new restrictions on data brokers could affect a vast array of Web companies, Interactive Advertising Bureau general counsel Mike Zaneis will tell a House panel on Thursday. ...Read the whole story

• Millennial Media Prices Shares To Raise $132.6M by Steve Smith

  One of the leading mobile advertising networks brings its initial public offering to the New York Stock Exchange today, and it prices itself at the high end of its own target range. ...Read the whole story

• Angry Birds Eat The Worm - Buy Games Studio by Steve Smith

  Rovio Entertainment rolls up another company, Futuremark Games, as it seeks to broaden its "Angry Birds" success into generating a range of cross-platform entertainment properties. ...Read the whole story

• Nexage Adds New Reporting, Screening Tools
• MIllennial Sets IPO Price At $13

Recent Most Read Stories

• Discovery Launches TestTube.com, Ups Digital Video Involvement
• MediaVest Database Charts Brand Experience, Social Media Impact
• Vice, Twitter Partner For Mobile Show
• Data Is Springboard For Product Development
• Yahoo Search Experiments With New Look
• Real-Time Web Turns Consumers Into Impulse Buyers
• Disaster Ready: Google Maps Model Quickly Adjusts To Events
• Path Seeks Dismissal Of Wireless-Spam Case
• Amazon Appstore Goes Global
• Coca-Cola Loses Bid To Dismiss Text-Spam Case

Previous Issues

• Friday, May 24, 2013
• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• More Issues »