• SEO Audit Tool Highlights Flaws In Social Metrics by Laurie Sullivan

  360i has released a search engine optimization tool that assists marketers in Web site audits, but it also points to shortcomings in social media metrics across Facebook, Twitter and Google +1. A scaled-down version of 360iTIGER that is free to marketers, the tool monitors social media shares supported by Facebook Likes, Twitter tweets and Google +1s. ...Read the whole story

• TV Execs: Advertisers Will Pay More For Video by Wayne Friedman

  While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will pay for new digital video products. ...Read the whole story

• Yahoo To Honor Do-Not-Track Headers by Wendy Davis

  Yahoo said it will stop sending customized ads and content to consumers that activate browser-based do-not-track headings. It will also cease creating marketing profiles of those users. ...Read the whole story

• Advertisers: Tailor Mobile Approaches For Smartphones, Tablets by Mark Walsh

  Tablets lend themselves to "lean-back" media consumption, while smartphones are geared to utility, reports Forrester. The differences in how the devices are used, and who's using them, impacts how advertisers should market them. ...Read the whole story

• Government Data Initiative Utilizes Ad Industry Strategies by Laurie Sullivan

  The National Science Foundation and the National Institutes of Health announced a joint program seeking new techniques aimed at big data management and analysis, stemming from the rise of digital data. The move is similar to strategies underway in the online advertising industry to share and use data. ...Read the whole story

• Men's Ware: AOL Launches Mandatory.com by Gavin O'Malley

  Created in partnership with digital content developer BermanBraun,AOL is taking another stab at guy-specific content with Mandatory.com. Its GM Chris Grosso says he was designed "from the ground up for brand advertisers." Gillette has signed on as the site's charter sponsor. ...Read the whole story

• Nielsen: Half Of Cell Users Have Smartphones by Mark Walsh

  Half of U.S. mobile users now have a smartphone, according to new data from Nielsen. The 49.7% of mobile subscribers with a smartphone as of February is up from 36% in the year-earlier period, reflecting a 38% increase. Underscoring that growth rate, more than two-thirds that bought a new handset in the last three months chose a smartphone over a feature phone. ...Read the whole story

• Nielsen: Internet Marketing Can Top Traditional Models by Wayne Friedman

  Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. ...Read the whole story

• Facebook A Quiet Second-Screen Giant In Social TV Space? by Steve Smith

  As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers need to partner widely in the space, says Informa in a new report. ...Read the whole story

• Report: Google Taking On iPad With Its Own And Co-Branded Devices by Steve Smith

  'The Wall Street Journal' reports that Google will revisit its failed model of selling devices directly to consumers in order to invigorate a struggling Android tablet market. Devices will be co-branded and sold online. ...Read the whole story

• Dentsu Re-Ups Exclusivity Deal With Facebook In Japan
• Godengo, Texterity Team To Create Publisher Platform
• Mediasmith Lands Blurb, eMusic Accounts
• Fair Labor Auditor Uncovers Major Problems In Apple's China Factory
• eBay Names Marcus President, PayPal
• TubeMogul To Offer Nielsen 'GRPs' To Online Video Advertisers

Recent Most Read Stories

• Yahoo Launches Lead Gen Biz
• Google Enhanced Campaigns Increase Cost Per Click
• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
• Digital Businesses Address Need For Mobile Ops, Sites
• WPP Adds Funding To Fullscreen, Ups Digital Expansion
• MSN, Newsy Partnership To Debut
• Fandango Adds To Video Lineup
• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
• Kiip Debuts Self-Serve Option For Advertisers

Previous Issues

• Tuesday, Jun 18, 2013
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• Wednesday, Jun 12, 2013
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