• New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me by Gavin O'Malley

  Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. Advertisers should examine a range of variables when evaluating performance, such as whether their video ad ran as in-banner alongside content or "below the fold." ...Read the whole story

• iPad Gives Apple Lead In Tablet-TV Push by Mark Walsh

  With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV remotes. New research from Forrester confirms the two-screen viewing phenomenon, showing that 85% of U.S. tablet owners use their devices while in front of the TV. Moreover, only 12% say they are watching less TV since getting a tablet. ...Read the whole story

• Emerging Techs Could Influence Google's Earnings Report by Laurie Sullivan

  As Google continues to move into wearable devices and augmented reality, analysts might need to rethink the influence hardware and cloud computing technology will have on financial models. ...Read the whole story

• search Search Budgets, Clicks On Google PLAs Rise by Laurie Sullivan

  Social marketing began to take a bigger share of budgets at traditional search engine marketing (SEM) firms in Q1 2012. Referral traffic from Pinterest to Web sites varied depending on the brand and company, according to a report released Wednesday. ...Read the whole story

• Poptent Launches Production Unit To Create Video Ads by Mark Walsh

  Video crowdsourced company Poptent is building on that model by launching its own video production unit that taps its most talented producers to create ads and Web marketing videos for clients in-house. ...Read the whole story

• Facebook Loses Bid To Recover Legal Fees From Users by Wendy Davis

  A group of consumers who unsuccessfully sued Facebook for using their names and photos in ads won't have to pay the social networking service's legal bills, a federal judge has ruled. ...Read the whole story

• Short Code Provider SumoText Acquires g8wave Mobile From Phoenix Media by Steve Smith

  The publisher of 'The Boston Phoenix' and owner of radio and magazine properties sells its decade-old mobile marketing unit to short code platform SumoText. ...Read the whole story

Recent Most Read Stories

• Future of Social, Digital Shops In Doubt
• FTC's Ohlhausen Questions Privacy Recommendations
• Twitter Brings Lead Generation To Tweets
• More Consumers Turn To Mobile To Research, Book Travel
• Subway's Comedy Promotes Brand, Content Strategy
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Google Releases Self-Serve Display Benchmark Tool
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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