Forget about click-through rates. When it comes to online video advertising, it's the "completes" that count, according to new research from Vindico. Advertisers should … Read the whole story
I spend most of mine just trying to figure out how best to manage my time with all of my time-saving digital devices. Read the whole story
With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV … Read the whole story
As Google continues to move into wearable devices and augmented reality, analysts might need to rethink the influence hardware and cloud computing technology will … Read the whole story
Social marketing began to take a bigger share of budgets at traditional search engine marketing (SEM) firms in Q1 2012. Referral traffic from Pinterest … Read the whole story
Video crowdsourced company Poptent is building on that model by launching its own video production unit that taps its most talented producers to create … Read the whole story
A group of consumers who unsuccessfully sued Facebook for using their names and photos in ads won't have to pay the social networking service's … Read the whole story
The publisher of 'The Boston Phoenix' and owner of radio and magazine properties sells its decade-old mobile marketing unit to short code platform SumoText. Read the whole story