• Romney Fights For Message Control, Obama Outpaces GOP In Digital Reach by Laurie Sullivan

    Search and social have become marketing tools to influence and inform American voters, especially during the 2012 Republican primary race, as political campaigns start to look like branding strategies. With 82% of Americans turning to the Internet for information about candidates, online marketing expertise has become crucial to success. ...Read the whole story

  • Say Media Debuts Content Ads by Mark Walsh

    Say Media is among the latest online publishers to adopt a "viewable" impressions standard for display ad campaigns. The company, which operates a network of sites spanning categories like fashion, technology and food, has introduced a new ad format based on a cost-per-exposure pricing model that charges only for ads visible within a user's browser. ...Read the whole story

  • AOL Uses Nielsen Ratings, Peels Ad Dollars From TV by David Goetzl

    AOL said it would employ a fledgling Nielsen ratings stream to offer TV-style guarantees on audience delivery for its video ads. The deals will be based on GRPs with audience demographics, not simply clicks or impressions. They are leveraging original content to peel away ad dollars from the TV market. ...Read the whole story

  • Marketers Suing Facebook Can't Bring Class-Action by Wendy Davis

    In a victory for Facebook, a federal judge has ruled that pay-per-click marketers that filed a click-fraud lawsuit against the company aren't eligible for class-action status. While the marketers bringing the case can still pursue their claims individually, the ruling significantly limits Facebook's potential liability for damages. ...Read the whole story

  • Adobe Finds Midroll Ads Have More Consumer Appeal by Laurie Sullivan

    Online long-form video and ad insertions have begun to mirror TV viewing with higher rates of success, according to a study released Tuesday. ...Read the whole story

  • Chartbeat Raises $9.5 Mil, Refines Metrics by Gavin O'Malley

    Hoping to scale its real-time analytics service, Chartbeat just closed a $9.5 million Series B round of funding led by Josh Stein at Draper Fisher Jurvetson and Saul Klein at Index Ventures. Since its launch, Chartbeat has assembled an impressive list of clients, including ESPN, Fox News, The New York Times, Forbes, Fab.com, and Gilt Groupe. ...Read the whole story

  • advice Best Data Platforms Cut Through Clutter by Wayne Thorsen

    With a rising number of technology companies claiming to offer data management platforms, it's important that publishers cut through all the clutter and get the ... ...More

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