• Yahoo Tops Q1 Forecast, Thompson Promises More Change by Mark Walsh

    After promising major changes at the start of the year, incoming Yahoo CEO Scott Thompson delivered in April as the Internet giant laid off 2,000 employees and undertook a major internal reorganization. While those changes did not impact its first-quarter results, Yahoo nonetheless posted revenue and earnings that beat Wall Street estimates. ...Read the whole story

  • Hulu Changes Ad Commitments To Benefit Brands by Gavin O'Malley

    Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. Jean-Paul Colaco, Hulu's senior vice president, advertising, sees the move as an extension of Hulu's intrinsic brand-friendly nature. ...Read the whole story

  • CBS Interactive Acquires Ad Rights To Top eSports Players by Ross Fadner

    In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players -- TwitchTV and Major League Gaming -- to handle ad sales. TwitchTV is an online platform broadcasting live coverage of "eSports," including competitive video game competitions. MLG is the world's largest competitive video game league. ...Read the whole story

  • Arbitron Debuts Mobile Analytics Offering by Mark Walsh

    Arbitron is launching a new syndicated mobile research service for the U.S. covering usage across the Web, apps, social media and e-commerce on mobile devices. The new offering will also report reach, frequency, and key activities on mobile phones and tablets, whether connected via a cellular or Wi-Fi network or used offline. ...Read the whole story

  • Tablet Users Watch More TV, Viewing Drops On Laptops by Wayne Friedman

    New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of viewing full-length TV episodes after traditional TV, according to its survey. ...Read the whole story

  • AdSafe Secures $10 Mil To Further Viewability, Predictive Technology by Laurie Sullivan

    Paying for ad impressions that viewers can see on the screen without scrolling has become just as important as ensuring branded advertisements don't serve up next to inappropriate content. AdSafe Media CEO Scott Knoll said that business model helped the company secure another $10 million in funding announced Wednesday from Pelion Venture Partners, Atlas Venture, and Coriolis Ventures. It brings total investments to $20 million. ...Read the whole story

  • ICANN Data Breach Stokes Domain Name Concerns by Wendy Davis

    A recent security breach at the Internet Corporation for Assigned Names and Numbers shows that the controversial domain expansion program is moving forward too quickly, the Association of National Advertisers says. ...Read the whole story

  • Mobile Bookings Driving Travel Growth by Steve Smith

    As the travel industry online begins to mature, mobile still represents a key area for growth. The number of people booking travel from their phones will double by 2016, eMarketer projects. ...Read the whole story

  • Why Facebook Could Beat Google by Patrick Evans

    Facebook has set itself up to take on Google in a big way. It's the hackers at Facebook against the engineers at Google -- and ... ...More

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