• Online Advertising Hits $31.7 Billion In 2011 by Mark Walsh

    Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth rate tops last year's 14.5%, indicating that digital advertising continues to ramp up after a recession-induced setback in 2009. ...Read the whole story

  • Google's Brand Initiatives Bring Offline Metrics To Online Ads by Laurie Sullivan

    Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations determine a marketer's reach with each online buy. ...Read the whole story

  • Nielsen Strengthens Online Campaign Ratings For Ads by David Goetzl

    Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot to attract more video advertising. Under the arrangement, Nielsen will meld data from AdSafe Media on whether a particular ad ran in a "safe" environment into the OCR system. ...Read the whole story

  • Meltwater Accuses AP Of Libel by Wendy Davis

    Two months ago, The Associated Press sued the paid clipping service Meltwater for copyright infringement and misappropriating "hot news" by allegedly copying articles and selling them to subscribers. Now Meltwater has fired back with a countersuit for libel based on statements the AP made to the press when it filed the lawsuit. ...Read the whole story

  • Spotify Teams With Coke, Launches Branded Apps by Mark Walsh

    Spotify announced a broad new partnership Wednesday with Coca-Cola and launched a series of branded apps from the beverage giant and others as the music streaming service seeks to ramp up advertising revenue. ...Read the whole story

  • MSN, FoxSports Sites Team For Olympic Coverage by Gavin O'Malley

    In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, FoxSports.com and MSN.com have partnered on an Olympics hub devoted entirely to the summer games in London. ...Read the whole story

  • Mobile Madness Grips NCAA Tourney Fans by Mark Walsh

    New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In addition to the broadcasts on CBS and Turner Cable Networks, the March Madness Live platform made all 67 tournament basketball games available live and on-demand across PCs, tablets and smartphones. ...Read the whole story

  • Google AdMob App Ads Include More Detail by Steve Smith

    In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can carry more detailed information about the apps being promoted. The new format allows the current price of the app, its user-generated star rating and the number of reviews for the app to be integrated on the banner. ...Read the whole story

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