• Americans Watch Billions Of Video Ads Monthly by Gavin O'Malley

    Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed more than 8.3 billion video ads in March, according to new data from comScore. ...Read the whole story

  • YouTube Ad Platform Adds Features, Services by Laurie Sullivan

    YouTube is launching a series of tools and services, among them Traffic Estimator, Conversion Tracking, and several other features and services to support advertising on Google's video site. ...Read the whole story

  • Discovery Pushes Online Video, Mobile Efforts by Mark Walsh

    Discovery Communications is touting its own online video and mobile initiatives during upfront season. With video streaming on its owned-and-operated Web properties up 70% in 2011, Discovery wants to capitalize on the growing demand for its online programming. ...Read the whole story

  • search Answers Expands Social, Ad Services by Laurie Sullivan

    Answers, a network of Q&A sites, will build out social, personalized and ad services on desktop and mobile, based partly on a minority investment made by TA Associates, a global growth private equity firm. The product road map transitions Answers into a platform rather than a Web site, turning the home page into a personalized destination through user-generated content, vertical search and social media, and a targeted ad strategy with a dedicated sales staff. ...Read the whole story

  • Facebook Apps Get Privacy Grades by Wendy Davis

    PrivacyChoice is unveiling a new tool that grades Facebook apps based on how they treat users' data. Half of that grade comes from the apps' own privacy policies, while the other half is based on the privacy practices of the tracking companies. ...Read the whole story

  • Justin.tv, UFC Settle Copyright Lawsuit by Wendy Davis

    Streaming video company Justin.tv has quietly settled a copyright lawsuit brought by Zuffa's Ultimate Fighting Championships. UFC argued that Justin.tv was liable for infringement by users, since it didn't take proactive steps to prevent uploading pirated streams. ...Read the whole story

  • iOS, Android Grab Share From Troubled RIM by Mark Walsh

    Android and Apple's iOS platform both gained share of the North American smartphone market at the expense of BlackBerry, according to the latest data from mobile ad network InMobi. iOS maintained its narrow lead over Android in the first quarter, with as 36.8% share, up from 33.1% in the fourth quarter of 2011. Android came in at 34.1%. ...Read the whole story

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