• Wrapp Up Social Gifting On Facebook by Laurie Sullivan

    The Sweden start-up Wrapp has brought social gifting to the United States, along with specials from Gap, H&M, Sephora, Bjorn Borg, Gant, and SpaFinder Wellness, among others. ...Read the whole story

  • BeFit Channel Healthy Response From YouTube Viewers by Gavin O'Malley

    One could be excused for doubting Lionsgate's recent foray into online fitness programming. What did a company with celluloid roots know about digital streams and full-body stretches? Yet the self-described "diversified" entertainment company is experiencing success with its dedicated YouTube fitness channel "Lionsgate BeFit." ...Read the whole story

  • Buddy Media Launches BuyBuddy Social Ad Service by Mark Walsh

    On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to create, track and optimize campaigns on Facebook. Built into the company's existing platform enabling social content publishing, app creation and e-commerce, the aim is to help companies better combine owned, earned and paid media efforts on Facebook and other social sites. ...Read the whole story

  • Facebook, Adscend Settle Clickjacking Case by Wendy Davis

    Facebook has settled a clickjacking lawsuit it brought against affiliate marketing company Adscend Media, according to court papers filed last week. Details of the settlement are confidential. ...Read the whole story

  • P&G, Visa Sponsor Yahoo Olympic Coverage by Mark Walsh

    Visa and Procter & Gamble are on board as key sponsors for Yahoo's coverage of the 2012 Summer Olympic Games. Yahoo's Olympic content will span the Web portal's entire network, including streaming on Yahoo Sports Radio featuring live call-ins from London. ...Read the whole story

  • search Attribution: IgnitionOne Gives Marketers Another View by Laurie Sullivan

    Attribution technology from companies such as IgnitionOne continues to advance, but business models need to follow. Inherent challenges exist, but marketers don't have a choice, according to Tim Schaeffer, search engine marketing manager at Zappos.com. This is the future -- sink or swim, he said. ...Read the whole story

  • Catalina Buys M-Commerce Solution Modiv Media by Steve Smith

    In-store retail marketing company Catalina has bought Modiv. The deal brings to Catalina and its many health and CPG partners mobile app expertise and mobile integration with point-of-sale, loyalty and CRM programs. ...Read the whole story

  • Mind Your Own eBusiness by Paul Cook

    If companies think they can wait it out or get by complying with the bare minimum requirements, they're sorely mistaken. In the near future, there's ... ...More

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