• New Online Ad Forecast: 12% Growth For 2012 by Gavin O'Malley

    Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontraditional media spends through 2012. MagnaGlobal now expects spending on Internet media (including national and local) to grow by 12.2% this year. That's up from the Interpublic unit's previous forecasts of 10.9%, and, if correct, will represent $35.6 billion and a 20.2% market share. ...Read the whole story

  • Cox Digital Adds Mobile Arm by Mark Walsh

    Cox Digital Solutions has created a separate division to sell mobile inventory across its network of local media and vertical content sites. The new CDS Mobile unit led by Leif Welch, previously SVP, platform sales and publisher development for Cox Digital, will include three dedicated salespeople at launch. ...Read the whole story

  • NBCU 'NewFront' Aimed At Old Targets: Women, Media Buyers by Ross Fadner

    Women took center stage during NBCUniversal's digital content "NewFront" in New York Tuesday night, as the traditional media giant unveiled a slate of video-related initiatives aimed at female audiences, in addition to a new digital "think tank" focused on female trends and marketing to women across platforms. ...Read the whole story

  • Yahoo, Microsoft Promise To Support SMBs With New Services by Laurie Sullivan

    Yahoo and Microsoft have added small- and medium-sized business services, each launching their own version and rebranding tools. Yahoo Small Business will introduce the Marketing Dashboard for SMBs, filled with free features and premium paid services to analyze metrics and competitive analysis. ...Read the whole story

  • Mobile Retail Growth Extends To Q1 by Mark Walsh

    During the holiday season, IBM issued a series of benchmark reports showing steep year-over-year gains in the proportion of online retail traffic and sales coming from mobile devices. That pattern held steady through the first quarter, with the share of mobile sales increasing to 13% from 7% a year ago, and mobile traffic growing to 17% from 6%. ...Read the whole story

  • AudienceScience Taps Gratchner For Privacy Position by Wendy Davis

    Behavioral targeting company AudienceScience has tapped Microsoft vet Robert Gratchner to serve as vice president of privacy. Gratchner, who also is chairman of the board of the Network Advertising Initiative, will be based in the ad network's Bellevue, Wash. office. ...Read the whole story

  • Mobile To Become Top Email Platform by Mark Walsh

    Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year's end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago. ...Read the whole story

  • NBCU Kicks Off Universal Games Network by David Goetzl

    NBCUniversal is launching a centralized digital gaming platform across its properties. The Universal Games Network creates a platform that various business units can tailor to their brands for social and casual games, while allowing advertisers to buy sponsorships across the portfolio. ...Read the whole story

  • Pay-Per-Click Marketers Seek To Appeal Pro-Facebook Ruling by Wendy Davis

    Two pay-per-click marketers who sued Facebook for allegedly charging them for invalid clicks are seeking permission to appeal a recent decision denying them class-action status. ...Read the whole story

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