Vevo last month held a splashy "NewFront" event, featuring a sizzle real previewing a half dozen original new shows, an advertising panel discussion, and a live performance by the singer John Legend. Along with new programming and a recently revamped site featuring Facebook integration, the music video hub is building out its mobile presence to meet rising demand from users and marketers alike. ...Read the whole story
Looking to generate advertiser interest prior to the upfront, ABC said its full-episode app for Apple devices has passed the 5 million mark in downloads. That's up from the 3 million that ABC told MediaPost it had surpassed less than six months ago. ...Read the whole story
The Washington Post Company had a bad first quarter -- and, even worse, its new media division did little to offset its old media losses. First-quarter revenue generated by newspaper online publishing activities -- primarily WashingtonPost.com and Slate -- decreased 7% annually to $24.2 million. Display-advertising revenue declined 11% year-over-year, while online classified ad revenue on washingtonpost.com fell by a single percentage point. ...Read the whole story
A group of local business owners are asking an appellate court to revive their "extortion" lawsuit against the review site Yelp. The business owners alleged in a case dating to 2010 that Yelp tried to extort them by promising to bury bad reviews and promote good ones in exchange for ad buys. ...Read the whole story
Data company eXelate has begun to offer clients aggregate historic data across industries to identify trends in travel, retail, finance and other industries, building out spreadsheets and infographs to provide visual support for geographic online ad targeting. ...Read the whole story
Citing the "need for greater transparency and accountability with digital offerings" among magazine brands including tablets, the 4A's Print Media Committee has called on the MPA (Association of Magazine Media) to consider new recommendations on metrics and procedures for reporting the audiences of digital editions. ...Read the whole story
Facebook has acquired a mobile and Facebook app maker that helps alert users when their friends are nearby. The move comes in advance of Facebook executives pitching investors on the company's upcoming IPO. ...Read the whole story
Everyone agrees collaboration is essential. Direct collaboration, however, is far from the norm. What's the problem? It often starts with the fact that everyone fails ... ...More
Perhaps the message the media industry is sending to the marketplace -- as we jockey for juxtaposition, starting NewFronts to compete with Upfronts -- is ... ...More
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