Friday, May 11, 2012
  • Microsoft Redesigns Bing, New Search Ad Formats To Come

    Brands can expect new paid-search ad formats and models to emerge from the redesign of Bing. Microsoft introduced a new version of the search engine with a three-column design combining traditional Web search and social. The product will soon roll out in the U.S., but during the Bing Search Summit on Thursday, executives did not announce a definitive date. ...Read the whole story

  • Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too

    In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content -- the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014. Dubbed "GTAM," which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with the all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer ... ...Read the whole story

  • Mother's Little Helper: The Social Web

    If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in the middle of key Internet trends. The influence that moms wield as household decision makers stretches across social media, e-commerce and mobile. ...Read the whole story

  • Yahoo, ABC Partner On Interactive TV Using Mobile Devices

    Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to "tag" content by pointing a mobile device at the screen, which kick-starts a version of interactive TV. ...Read the whole story

  • WaPo Co. Buys Social Ad Team

    SocialCode, The Washington Post Co.'s social media ad firm, has confirmed hiring away 15 top engineers from social news site Digg. "This agreement marks the first of many planned moves," Laura O'Shaughnessy, CEO of SocialCode, said Thursday. SocialCode helps brands and agencies understand and exploit social media platforms -- expertise that The Washington Post Co. itself needs. ...Read the whole story

  • WOW Subscribers Seek To Keep Privacy Case In Court

    In a new gambit to keep a privacy lawsuit in federal court, two Web users have withdrawn a host of claims against Wide Open West, which partnered with defunct behavioral targeting company NebuAd. ...Read the whole story

  • Report: YouTube Mulls Content Subscription Service

    In a bid to attract more content deals with big media companies, YouTube is considering implementing a paywall around certain content, "The New York Post" reported on Friday morning. Citing insiders close to the discussions, the paper reported that this does not mean YouTube will begin charging for content that is already available for free, but might add premium offerings that are not already on the video-sharing site. ...Read the whole story

    Gamification - It's Serious Fun

    "Gamification" is a hot, hip term right now. For B2B marketers or customer relationship professionals, the badge concept -- of rewarding loyalty and community contribution, recognizing it and promoting it within a group or across the ...More

    • Would You Hire This Man (Honestly)?

      Since I launched my own business more than 25 years ago, one of the many joys has been not having to keep a resume handy in case I get fired or decide to move to the ...More

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