• Levinsohn Becomes Interim Yahoo CEO, Replacing Thompson

    Yahoo confirmed Sunday that CEO Scott Thompson is stepping down amid the controversy that erupted when it was revealed that his resume and a regulatory filing exaggerated his academic credentials. Ross Levinsohn, the company's global media head, has been appointed as interim CEO. ...Read the whole story

  • Facebook Ads Drive DKT's Safe Sex Message

    Where's the last place you had sex? That's one question in a list that DKT International, a nonprofit organization promoting family planning and HIV/AIDS prevention, asked in an online campaign running in Brazil. Google AdWords and Facebook Ads drove traffic to a dedicated Web site where consumers were asked numerous questions related to their sexual experience. ...Read the whole story

  • Narian Tools Let Consumers Create NFC Apps

    Narian Technology will soon begin marketing a Web portal that allows mobile app developers and consumers to create a near-field communication (NFC) application in minutes. The group spearheading the project, the NFC4ALL initiative, encourages the use of NFC technology. ...Read the whole story

  • Brazil, India, China To Outpace U.S. Mobile Ad Growth

    The U.S.'s place at the forefront of mobile advertising is quickly coming to a close as Brazil, China, and India (the BRIC nations minus Russia) prepare to take center stage. That's the conclusion of a new Yankee Group study projecting that mobile ad spending across the three countries will grow sixfold to more than $6 billion by 2016, while the U.S. total flattens to about half that amount in four years. ...Read the whole story

  • Google Accused Of Promoting Music Service With Pirated Photo

    Google has been hit with a lawsuit alleging that it infringed copyright in photos of John Coltrane and Jimi Hendrix in a promotion for its music store. The case alleges that Google used a backdrop created by street artist Thierry Guetta to promote Google Music -- the music store that Google launched last November. ...Read the whole story

  • Report: Facebook Cutting Into Carriers' SMS Revenue

    A recent report from Denmark-based tech research firm Strand Consult suggests that Facebook is wiping out carriers' SMS cash cow. The firm estimates Facebook probably transports more mobile traffic, number of messages and time spent online than the world's largest operator. ...Read the whole story

  • Research Connects Online, Offline Marketing

    How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers. The 3-month study from market researcher SymphonyIRI and Legolas Media involved 50 million rich media and banner impressions on premium Web sites from three unnamed brands. ...Read the whole story

  • Pew: Use Of Location Services Up On Smartphones

    A new study from the Pew Research Center's Internet & American Life Project shows that almost three-quarters (74%) of smartphone owners used their devices to get directions and other location-related information as of February -- up from 55% last May. ...Read the whole story

  • My Resume, Disclaimed

    It is a great pleasure now being associated with MediaPost, a position I attained thanks in no small part to a resume compiled over many ... ...More



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