• Facebook Needs Open Ad-Targeting Formats To Succeed by Laurie Sullivan

    Facebook fails as an ad company, although it generates the majority of revenue from advertising. The technology has not kept pace with explosive user growth, falling short in ad-targeting options and formats, according to analyses released Tuesday. ...Read the whole story

  • GM Slams Brakes On Facebook Advertising by Mark Walsh

    General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public offering and will likely heighten skepticism about the effectiveness of advertising on the site as its business model comes under increased scrutiny. ...Read the whole story

  • ESPN, Twitter Co-Create Ad Programs For Sports Events by Gavin O'Malley

    Starting with the NBA Finals, ESPN is teaming with Twitter to create new ad programs around major sporting events. These new programs will be promoted online and on-air across Twitter, ESPN and ABC and ESPN's digital properties. ...Read the whole story

  • U.S. Social Media Local Ads To Generate $3.1 Billion In 2016 by Laurie Sullivan

    Social media U.S. advertising revenue will reach $9.8 billion in 2016, up from $3.8 billion in 2011, according to BIA/Kelsey's U.S. Local Media Forecast: 2011-2016. The uptick represents a compound annual growth rate of 21%, rising to $4.8 billion in 2012, $5.9 billion in 2013, $7.0 billion in 2014, and $8.3 billion in 2015. ...Read the whole story

  • AmEx Adds Mobile Offers Service by Mark Walsh

    American Express has introduced a mobile offers engine that recommends and ranks real-time merchant offers for U.S. cardholders based on the spending history and location, or "spend graph." The new "My Offers" service is being piloted in American Express' iPhone app and builds on its card sync programs with Facebook, Foursquare and Twitter. ...Read the whole story

  • Trad TV Competes With Mobile For Video Viewing by Wayne Friedman

    Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the rise of video usage of mobile devices. Looking at 56 countries, Nielsen says 84% of viewers watch video on computers at least once a month. ...Read the whole story

  • Judge Rebuffs Search Marketers Suing Google by Wendy Davis

    A federal judge reaffirmed his earlier ruling in favor of Google in a lawsuit brought by search marketers attempting to bring a class-action lawsuit against Google, stemming from its "parked domains" and "errors" programs. ...Read the whole story

  • Nielsen: Apps Still Going Strong by Mark Walsh

    Data released by Nielsen in connection with the AppNation conference shows the amount of time spent with apps versus the mobile Web increased to 81% from 73% a year ago. People are also dividing their attention across a wider selection of apps. ...Read the whole story

  • Barcode Scanning Up 157% In First Quarter by Mark Walsh

    Mobile barcode scanning continued to climb at a brisk pace in the first quarter, according to the latest data from Scanbuy. Total scans through its ScanLife barcode app and third-party apps in the first three months of 2012 reached 13 million, up 157% from less than 5 million a year ago. ...Read the whole story

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