• New Data Links TV, Video Data To Aid Cross-Platform Marketing by Laurie Sullivan

    TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits of multichannel marketing. The report analyzes embracing TV audience data as a viable "audience intelligence source." ...Read the whole story

  • YouToo's Facebook App Uploads Video For TV Watchers by Gavin O'Malley

    Blurring the lines between old and new media, Youtoo just debuted a Facebook app that encourages users to upload videos for TV consumption. Formerly AmericanLife TV Network, Youtoo TV can now be seen in 177 domestic cable markets; social-media platform Youtoo.com has been around since late 2011. ...Read the whole story

  • Big Media Finds Online Vid Nothing To Laugh At, Turner Buys Into Funny Or Die by Ross Fadner

    Cable TV giant Turner Broadcasting Wednesday struck a strategic partnership with Funny or Die that links the online comedy site's content with Turner's TBS and Adult Swim TV properties, along with select Turner digital outlets. Under terms of the deal, Turner will take a 10% stake in Funny or Die, and Turner Digital Sales will also handle all ad sales exclusively for Funny or Die. ...Read the whole story

  • Google Changes Search, Moves Closer To Becoming Artificial Intelligence Engine by Laurie Sullivan

    Google began rolling out a feature that gives searchers in the United States the potential to access more relevant and in-depth responses to answers without leaving the page. The concept is built on something the company calls "knowledge graph," which ties together words to create relationships. ...Read the whole story

  • Centro Teams With Krux To Protect Publisher Data by Erik Sass

    Centro, which operates an exchange selling online inventory from newspapers and other local sites, has partnered with Krux to launch an ad exchange for premium publishers that shields their audience data from third parties who may be looking to reach the audience through different channels, driving down the value of their inventory. ...Read the whole story

  • IAB Debuts Digital Sales Certification Program by Mark Walsh

    The digital advertising world now has its answer to the legal profession's bar exam and Wall Street's Series 7 certification, courtesy of the Interactive Advertising Bureau. The trade group will offer an official certification for digital media sales executives starting next month. ...Read the whole story

  • Socialcam Beefs Up Privacy Features by Wendy Davis

    As with other social apps on Facebook, Socialcam spreads news about the videos people watch to their social networking friends. Socialcam revised its program so that it no longer automatically resumes sharing users' information with friends. Socialcam will keep sharing turned off until users affirmatively reactivate the feature. ...Read the whole story

  • technology Mobile Phone Sales Fall, Samsung Tops Nokia by Mark Walsh

    Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing demand in the Asia-Pacific region. Total worldwide sales reached 419.1 million units -- a 2% drop from the first quarter of 2011, according to Gartner. Samsung became the world's top manufacturer during the quarter, ending Nokia's 14-year reign as No. 1. ...Read the whole story

  • search Ask.com Answers Call Of Seattle Residents by Laurie Sullivan

    Granting three wishes of Seattle residents this summer could pay off in clicks and searches on Ask.com's question and answer site. The "You Asked, We Answered" campaign polled residents in and around Seattle, asking them to vote on the one thing they most want to change about the city. ...Read the whole story

  • perspective Uncommon Sense: Back in the Box by Jeff Einstein

    Don't you long for the days when everyone in marketing and advertising didn't hitch their wagons or stake their claims to outside-the-box thinking? I ... ...More

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