Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad … Read the whole story
Doing social media should not be just sticking display ads on Facebook, which no one looks at and even less click on. There are … Read the whole story
Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest … Read the whole story
Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers … Read the whole story
As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge … Read the whole story
Facebook has tentatively settled a class-action lawsuit alleging that its sponsored stories program misappropriates users' names and images, the company said in court papers … Read the whole story
A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack … Read the whole story