• Google's Motorola Deal Could Up Ad Inventory by Laurie Sullivan

    Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest purchase to date gives it a treasure trove of about 17,000 patents to defend. Some advertisers, however, have registered concerns. ...Read the whole story

  • Sense Networks Debuts Location-Based Ad Tools by Mark Walsh

    Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers and publishers hone in on their mobile audiences through its platform analyzing real-time location data from phones, GPS devices and Wi-Fi. ...Read the whole story

  • Olympics Launches Check-in Locales On Foursquare by Gavin O'Malley

    As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge and check-in locations on Foursquare. The spread of smartphones in the last year has led to a jump in the number of Americans using real-time, location-based data on their handsets. ...Read the whole story

  • Facebook Resolves One Sponsored-Stories Lawsuit by Wendy Davis

    Facebook has tentatively settled a class-action lawsuit alleging that its sponsored stories program misappropriates users' names and images, the company said in court papers filed this week. But the social networking service is still facing a separate potential lawsuit about whether the same program violates California's misappropriation law. ...Read the whole story

  • Mobile Marketing Small But Growing by Mark Walsh

    A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts. More than 70% of managers expect their mobile budgets to increase in the next 12 months. ...Read the whole story

  • insight Is Facebook An Advertising Medium? by Mike Bloxham

    Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad med ... ...More

perspective Advanced Social Media - Amateurs and Agencies Need Not Apply by Augustine Fou

Doing social media should not be just sticking display ads on Facebook, which no one looks at and even less click on. There are much ... ...More

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