• Meeker Promises There Is Money In Mobile by Mark Walsh

    Facebook's initial public offering cast a harsh light on its failure so far to monetize its immense mobile audience of 500 million worldwide. But it's hardly the only company struggling to figure out how to make money off a rapidly growing mobile user base as more and more people adopt smartphones and tablets. ...Read the whole story

  • search Adobe Gives New Meaning To Search Advertising, Makes Online Ads Searchable by Laurie Sullivan

    Adobe developed a method through HTML5 that allows brands to build advertising content that Google can index in search results. The Edge tools, an alternative to Flash, allow companies to build animation into their Web site or online ads. Will Google and Bing reject the idea? ...Read the whole story

  • Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle by Gavin O'Malley

    Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closing in on Facebook specialist Buddy Media. Buddy Media and SalesForce.com have already agreed to terms --- which value Buddy at more than $800 million. The would-be deal comes just a week after Oracle agreed to buy social marketing firm Vitrue for a reported $300 million. ...Read the whole story

  • Online Ad Companies Revise Privacy Practices After BBB Inquiry by Wendy Davis

    Several online ad companies have tweaked their practices in response to inquiries from the Better Business Bureau, the organization said on Wednesday. ...Read the whole story

  • Rise In TV Shows Viewed Online, On Mobile by Wayne Friedman

    Longer Internet video viewing -- particularly that of full-length TV shows -- continues to climb at the expense of short-form video content. Share of time watched on smartphones grew by 41% in the first quarter of 2012, while the share of time watched on tablets grew by 32%. ...Read the whole story

  • search Google+ Local Rolls With Zagat Recommendations, Reviews by Laurie Sullivan

    Google provided free recommendations and reviews from Zagat on Wednesday, serving up content on Google+ in a feature the tech company calls Local. After paying millions for the site and the content in September, the tech company will finally link social with maps and search features. ...Read the whole story

  • iPhone Users Biggest Data Consumers by Mark Walsh

    iPhone users are the data hogs of the smartphone world. On average, they account for 80% of the top 10% of heaviest data users, according to a new study by U.K.-based technology research firm Analysys Mason. iPhone owners are three times more likely to be in the top 30% of heaviest data users. ...Read the whole story

  • Groupon Buys Tablet-Based POS Service by Steve Smith

    Groupon is trying to make good on its CEO's promise to build an operating system for mobile commerce among local merchants with its purchase of point-of-sale technology Breadcrumb. ...Read the whole story

TV Makers Fight 'Showrooming' With Price Floors by Steve Smith

Sony and Samsung are trying to help retailers fight the dreaded, if ill-defined, 'showrooming' effect by limiting the discounts any online or real world seller ... ...More

Follow MediaPost