• Facebook Rolls Out Promoted Posts, New Page Tools by Mark Walsh

    Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on the social network. The social network has rolled out promoted posts to extend the reach of page content, as well as providing companies different access levels to their Facebook pages internally. ...Read the whole story

  • Google: More Domain Names Can Expand Service Options by Laurie Sullivan

    Google said Thursday it submitted applications for more than 50 top level domain names (TLDs) for .google, .docs, .youtube, and .lol to the Internet Corporation for Assigned Names and Numbers. The goal to expand the Web's suffixes could allow the company to offer a variety of new services related to emerging technologies, such as Project Glass, and original programming on YouTube. ...Read the whole story

  • MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It by Joe Mandese

    To all but the most plugged-in industry insiders, the rapid proliferation of ad technologies, platforms and processes that have been changing the way advertisers and agencies plan and buy online advertising, and increasingly offline as well, can make them feel like they need to be institutionalized. And now, there is an institute precisely just for that. Aptly named the New Marketing Institute, the ad technology education initiative is being launched by DSP (if you really want to understand what that acronym is, you'll have to attend one of the sessions) MediaMath, and marketing trade group the Direct Marketing Association, to ... ...Read the whole story

  • search Google Shopping Turns Free Search Into Paid by Laurie Sullivan

    Google could gain a financial boost from paid advertisers looking to improve product search results on Google Shopping, but not all online ad experts agree the change will prove positive for merchants. In fact, it could complicate matters because the new product combines product feeds with paid results. ...Read the whole story

  • Media Companies Favor Stock Buybacks, Cautious About Online Investments by Gavin O'Malley

    Displaying a mixture of caution and disinterest in digital investments, media giants continue to put their money elsewhere, and into stock buybacks in particular. Companies' cautious investment approach is a direct result of the recent financial crisis. ...Read the whole story

  • Microsoft To Turn On Do-Not-Track By Default In IE10 by Wendy Davis

    Microsoft's next version of its Internet Explorer browser will come with do-not-track already turned on. But some privacy experts say that Microsoft's move actually could set back efforts to develop a comprehensive do-not-track option. The FTC has long supported the basic premise that Web users should be able to opt out of online behavioral targeting. ...Read the whole story

  • Internet TV Slow To Adapt In France, UK by Wayne Friedman

    Internet-connected or smart TVs may be the coming wave of new consumer equipment, but actual usage of those special TV functions may be wanting -- at least in looking at early results in two major European countries. The report blames general lack of awareness about the technology. ...Read the whole story

  • PayPal Launches M-Payment Tiny Trial App in UK by Steve Smith

    PayPal's relentless attempt to pre-empt NFC-enabled mobile payment systems continues with an m-payment app in the UK. Cashiers can scan a barcode from a PayPal app to get paid. ...Read the whole story

  • Quri Assembles Mobile Army Of In-Store Auditors by Steve Smith

    An army of secret shoppers and brand auditors are being empowered by a new app from Quri. In exchange for cash, shoppers take on specific assignments to deliver real-time data to brands about how they are being priced and positioned at retail. ...Read the whole story

  • Point That Finger In The Other Direction by George Simpson

    I can't think of another industry with as much dysfunctional interdependence as the television business. The programmers need and hate the carriers, advertisers need and ... ...More

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