• Google Integrates Content Experiments With Analytics To Optimize Sites by Laurie Sullivan

    Google turned content testing into dynamic marketing Friday with the integration of Content Experiments into Google Analytics. While the tool replaces Google Website Optimizer, it will allow marketers to measure, test and optimize the best Web site design, layout and content for specific visitors. ...Read the whole story

  • Online Movie Spend Surpasses DVD, Blu-ray by Gavin O'Malley

    For the first time, U.S. consumers could spend more on online movies this year than on physical video formats. The legal, paid consumption of movies online in the United States is projected to reach 3.4 billion views in 2012 -- approximately 1.0 billion views higher than the 2.4 billion combined retail and rental physical video transactions. ...Read the whole story

  • 'GQ,' Nordstrom Team For E-commerce by Erik Sass

    'GQ' is expanding its presence in the branded e-commerce space, with Friday's announcement of a partnership with Nordstrom to create an online store called "GQ Selects," which will be hosted at NordstromMen.com. The partnership will last six months, beginning in July. ...Read the whole story

  • DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests by Wendy Davis

    Microsoft's controversial decision to turn on a do-not-track header by default in its newest browser is drawing heated criticism from ad industry representatives, who criticize the software giant for taking a position contrary to self-regulatory groups. ...Read the whole story

  • Shopkick's Jeff Sellinger: Apps Drive Engagement by Mark Walsh

    Since launching almost two years ago, the shopkick app has gained more than 3 million active users who use it to earn points for rewards and discounts at national retailers. 'Online Media Daily' caught up with shopkick co-founder and Chief Product Officer Jeff Sellinger about the brand side of the business. ...Read the whole story

  • Android Owns Half U.S. Smartphone Market by Mark Walsh

    Half the smartphones in the U.S. ran on Google's Android platform through April. About half of users are both downloading apps and using mobile browsers, up from less than 40% in the year-earlier period. ...Read the whole story

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