• Microsoft Brings IE To Xbox; Integration Could Help Future Ad Targeting

    Microsoft will bring Internet Explorer to the Xbox 360 this year through an integration of the company's voice controller Kinect technology, and SmartGlass, a new platform that connects PCs, smartphones, and tablets running on Windows and Android operating systems. The integration is another step toward connected devices and cross-platform ad targeting. ...Read the whole story

  • MTV Digital Series Is A Teen Wolf In Transmedia Clothing

    In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season of the MTV series by that name debuted Sunday night following its telecast of the 2012 MTV Movie Awards, a new, parallel, interactive version of the series debuted Monday on a variety of screens -- just not television ones. The main platforms for the interactive "Teen Wolf" series are fans' own personal screens -- whether they are PC, tablet or handheld -- and the primary distribution engine for it is Facebook, where the series has already ... ...Read the whole story

  • Ad Campaigns: Tailor To Specific Facebook, Twitter User Experience

    Facebook and Twitter have emerged as the two leading social media platforms, but marketers are still figuring out what types of campaigns work best on each. A new Social Code study finds they serve different purposes that require different ad approaches. ...Read the whole story

  • Google May Soon Charge For Free Services, Could Monetize TLDs

    Gmail, docs,and a variety of free Google services could soon cost consumers, agencies and marketers a small fee, say some search engine experts. The chatter comes after the company said it would charge for product listings in Google Shopping. ...Read the whole story

  • MSNBC Digital Net Reorganizes, Splits Top Ad Roles

    If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, it must have forgotten to tell their sales organization. ...Read the whole story

  • Marsden To Lead Initiative's Digital Practice

    Interpublic Group media agency Initiative has hired Scott Marsden as senior vice president, director digital. He will be responsible for leading the agency's East Coast digital practice, and will oversee digital accounts for clients, including USAA, Hasbro and the recently added MillerCoors. ...Read the whole story

  • Viacom Names 2 Mobile Sales Execs

    Viacom has hired a pair of executives to lead mobile sales efforts for its music and entertainment brands that include MTV, VH1, and Comedy Central. Viacom appears to be especially interested in tapping into the growing audience for tablets. ...Read the whole story

  • WPP, Vibrant Media Sued For Safari Workaround

    WPP's Media Innovation Group and Vibrant Media have been hit with potential class-action lawsuits for allegedly circumventing the browser settings of Safari users in order to place tracking cookies on their computers. ...Read the whole story

  • Rio SEO Acquires Top Local Search To Enhance Local Expertise

    Rio SEO, a Covario company, has acquired Top Local Search to support local SEO for retailers, manufacturers and service businesses with multiple locations, as well as dealerships and franchise owners. The acquisition gives the software business unit five hyper-local SEO software offerings to its growing suite of search, social media and content marketing. ...Read the whole story

  • Boxee Debuts Cloudee Storage Service

    As consumer video-sharing continues to flourish, it was only a matter of time before supporting services hit the cloud. Trying to take a leadership role in this emerging field, Boxee just debuted a cloud storage service dubbed Cloudee. The set-top box and streaming media software start-up is starting with an invite-only, beta iPhone app ...Read the whole story

  • Mobile Rich Media Ads Expand Cross-Platform

    Ad impressions from tablets and other connected devices increased to 20% in the first quarter, up from 15% a year ago. Ads that include video, a brand-related game or product catalog can push time spent with an ad to over one minute. ...Read the whole story

  • iPad Still On Fire While Kindle Smolders

    While tablet shipment volume dropped from the holiday height, Q1 2012 year-over-year growth for media tablets was 185%. Apple maintains a comfortable hold on 65% of the market. ...Read the whole story

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