• Facebook Rolls Out Simplified Mobile Payments by Mark Walsh

    Facebook has now begun rolling out the carrier billing system aimed at making it easier for people to pay for in-app purchases made using Credits, the social network's virtual currency. These steps are part of Facebook's larger goal of creating an app ecosystem to compete with Apple, Google and Microsoft. ...Read the whole story

  • AdWords Connects With AdMob, Advertisers Enhance Mobile Reach by Laurie Sullivan

    AdMob mobile advertising on Thursday became part of AdWords. The integration, similar to DoubleClick's announcement earlier this week, combines access to multiple Google platforms through one dashboard. Advertisers can now extend their campaign across the mobile network, giving brands access to more than 300,000 apps. ...Read the whole story

  • IAB Launches Hub For Mobilizing Web Sites by Mark Walsh

    The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices. ...Read the whole story

  • Online Video Grabs More Ad Dollars, Marketers Favor Mobile Platforms by Gavin O'Malley

    By any measure, video is commanding an ever-greater share of online ad dollars. eMarketer predicts video ad spending to increase by 40%, this year, to reach $3.1 billion. A majority of advertisers surveyed by BrightRoll said that online video is an equally or more effective medium than TV. They also prefer smartphones and tablets. ...Read the whole story

  • search Magnetic Gains Added Monies, Considers Mobile Search Retargeting by Laurie Sullivan

    Venture capitalists have infused $10 million in Magnetic, enabling the search retargeting company to build out services like mobile. Magnetic CEO James Green said there's a chance that the company will begin offering search retargeting in mobile in 2012 or 2013. The company also plans to triple the size of the development team and grow the ad operations team. ...Read the whole story

  • Walmart, P&G Team To Promote Mobile Shopping by Mark Walsh

    Walmart has joined forces with Procter & Gamble on a month-long marketing effort in New York City to promote online and mobile shopping and its free delivery service. Now, urban dwellers can order from Walmart even without a brick-and-mortar outlet nearby. The @PGMobile initiative, which just kicked off, centers on a truck that will visit a dozen popular locations around New York during June. ...Read the whole story

  • Facebook Opens App Center by Mark Walsh

    Facebook took the wraps of its App Center Thursday with the aim of providing its more than 900 million users with an easier way of finding games and other applications on the social network. The App Center launches with some 600 Facebook apps -- mostly games, including Nike+ GPS, Draw Something, JetPack Joyride as well as Pinterest -- that Facebook has selected based on user feedback and other quality-control standards. ...Read the whole story

  • N.J. Sues 'Teach Me' Developer For Collecting Data From Children by Wendy Davis

    New Jersey Attorney General Jeffrey Chiesa has sued app developer 24x7 digital for allegedly violating a federal privacy law by collecting personal information from young children, including preschoolers. The company transmitted that data to the analytics company Flurry, according to the complaint. ...Read the whole story

  • Google, GroupM Partner For Brand Education by Laurie Sullivan

    Google and digital agency GroupM Next launched a series of events to focus on specific markets and verticals. Exclusive to the agency's clients, the Spark day sessions will explore ideas on technology, branding and making the Web and mobile work for large companies. The hope is to start more conversations leading to innovations. ...Read the whole story

  • Rovi Launches Tool To Measure TV Ad Buys by Wayne Friedman

    Electronic program guide company Rovi Corp. is kick-starting a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions, and time spent watching connected TVs and via video devices. ...Read the whole story

  • Olympic (Can I Say That?) Fever by George Simpson

    Saying that the "London restrictions are harsher than they were in China four years ago," "Ad Age" this week noted that to protect Olympic sponsors, ... ...More

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