• Mojiva Debuts Ad-Serving Platform For Ad Networks by Mark Walsh

    Newly public companies like Facebook, LinkedIn and Pandora have underscored the need for social networks and Web publishers to monetize a growing influx of mobile traffic. But online ad networks are facing the same challenge with a rising share of impressions coming from mobile devices. To address that demand, Mojiva's Mocean Mobile division has rolled out a new mobile ad-serving service geared specifically to ad networks. ...Read the whole story

  • Discovery: Brands Should Aim At Social Influencers by Mark Walsh

    In keeping with its focus on social media, the cable giant has released research underscoring the importance of keying on "influencers" to drive social marketing efforts. Brands that want to influence the influencer can design programs that target the active 'likers' as a starting point to reach a wider universe. ...Read the whole story

  • Tablet Usage Explodes, Changes Digital Habits by Gavin O'Malley

    Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore reports, one in every four smartphone owners -- i.e., connected, higher-income consumers -- reported using tablets during the three-month average period ending April 2012. ...Read the whole story

  • search Yandex New Tool Targets Display Ads, Russian Search by Laurie Sullivan

    Multinational companies have begun to pay more attention to online consumers internationally, launching digital campaigns in China and Russia. Brands like Procter & Gamble continue to heighten demand for search engines and agencies to develop technology and services to support such campaigns. The transition could both help and put stress on search engines like Yandex. ...Read the whole story

  • Network TV Draws Substantial Social Media Chatter by Wayne Friedman

    Social media activity for all broadcast networks increased substantially in May, the last month of the TV season, versus that of a year ago. ABC earned the greatest gain for any broadcast network. Overall, broadcast TV shows garnered the most social media activity, with 71 million social media interactions in May; cable TV shows were at 40 million. ...Read the whole story

  • Report: Apple To Replace UDID For Tracking by Steve Smith

    According to a "WSJ" report, Apple plans to offer its app developers an alternative mobile user tracking tool as it discourages reliance on the device UDID. ...Read the whole story

Can Pins Build Brands? by John Capone

Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every couple ... ...More

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