• Bing Integrates Qwiki, Brands Gain Video Marketing Tool by Laurie Sullivan

  Microsoft made search and brand marketing more about content to connect search results through video. Bing, the company's search engine, has partnered with Qwiki to create a new media format in query results that combines audio, videos, images, maps, and Twitter tweets. ...Read the whole story

• Study: Paid, Earned Media On Facebook Boost Purchases by Mark Walsh

  A new study released Tuesday by comScore, in partnership with Facebook, aims to demonstrate that advertising on the site actually works -- by leveraging social context to boost return on investment. In particular, the research showed that Facebook users are more likely to make a purchase after seeing messages about brands their friends like. ...Read the whole story

• Apple's Siri Expands Voice Search To Cars, iPad by Laurie Sullivan

  Apple will integrate Siri voice search with several car manufacturers. Drivers will be able to press a button in the steering wheel to bring up Siri and activate functions through audio commands. BMW, General Motors, Mercedes, Land Rover, Audi, Jaguar, Toyota, Chrysler, and Honda have committed to integrating the Siri app. ...Read the whole story

• Mobile Marketing Shifts From Content To Consumer by Mark Walsh

  Mobile marketers are increasingly targeting ads by audience rather than content, leveraging consumers' "real world actions" to send them ads relevant to time and place, according to mobile ad network Millennial Media. ...Read the whole story

• Spokeo Settles With FTC For Selling Info by Wendy Davis

  Online data broker Spokeo agreed to pay $800,000 to settle charges that it violated a federal law regulating consumer reporting agencies, the Federal Trade Commission announced. Spokeo also promised to comply with the consumer protection law in the future. ...Read the whole story

• Facebook, ARF Search For Better Online Metrics by David Goetzl

  Facebook will be launching a competition in conjunction with the ARF to develop groundbreaking measurement concepts. An overarching goal is developing platforms and standards to furnish ROI metrics for all media. Facebook will fund projects for the winning proposals. ...Read the whole story

• Yahoo, CNBC Strike Content Deal, Includes Co-Branded Video by Ross Fadner

  Yahoo and CNBC this morning announced a deal that will feature CNBC content prominently on Yahoo Finance in the U.S. The collaboration will also result in a new series of co-branded videos distributed across both publishers' sites. ...Read the whole story

• Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys by David Goetzl

  A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes TV and mobile usage. ...Read the whole story

• Media Tech Platform Komli Raises Another $39 MIllion
• Constant Contact Acquires SinglePlatform
• Vukunet Hires 3 Ad Execs

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