Thursday, June 14, 2012
  • Facebook To Roll Out Real-Time Exchange

    Facebook will launch a real-time bidded marketplace that will allow advertisers for the first time to retarget audiences on Facebook based on their browsing history across other Web sites. Expected to debut in a few weeks, the new service called Facebook Exchange would bring intent-based ad targeting to the social network and make the site less of a walled garden for advertisers. ...Read the whole story

  • VivaKi's Tobaccowala Debugs Mystery Of Agency Survival: 'We Are Cockroaches'

    VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and a couple of journalists why ad agencies have managed to survive, and maybe even thrive, despite incessant proclamations that agencies were dying during his 30 years in the business: "The truth is, agencies are cockroaches." ...Read the whole story

  • Skype Debuts 'Conversation Ads' For Windows Users

    Expanding efforts to monetize its video-calling service, Skype rolled out a new display ad format Wednesday intended to spark "meaningful conversations" about brands among users. The placement of the unit is designed to get people talking about the service or product advertised as part of their online chat. ...Read the whole story

  • RadiumOne Uses URL Shortener Data To Target Display Ads

    Social signals have become a targeting tool for display ads. RadiumOne released a URL shortener offering brands back-end social analytics to target display ads across the Internet. The tool, re.Po.st, collects data from shared content and pictures in social sites, such as Facebook and Twitter. ...Read the whole story

  • New Internet TLDs To Change Search, Advertising

    The Internet Corporation for Assigned Names and Numbers Wednesday released a list of generic top-level-domain names for which companies and organizations applied. It means moving beyond standard .com URL addresses to a more custom approach. The process, however, could initially confuse search engine marketers and online advertisers. ...Read the whole story

  • RetailMeNot.com Expands Coupons Via iPhone App

    Online coupon provider RetailMeNot.com has introduced a new app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar stores. An Ipsos study shows 62% of smartphone owners download apps and that more than one-third (34%) of adults have used a smartphone or tablet to shop or research a purchase. ...Read the whole story

  • Judge Narrows Privacy Lawsuit Against Apple

    A federal judge rejected the company's motion to dismiss a class-action privacy lawsuit brought by iPhone and iPad users. The consumers allege their privacy was violated when their devices' unique identifiers were transmitted to app developers and their affiliates. ...Read the whole story

  • Amazon To Offer MGM Classics

    Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV shows dating back to the '80s, Amazon can now lure potential video-on-demand subscribers with "The Terminator," "Rain Man," and "The Silence of the Lambs." ...Read the whole story

  • Social Media Propels Branded Entertainment On, Off-Line