• Mindshare Launches New Integration Platform by Steve McClellan

    Mindshare has launched a new strategic planning and integration platform designed to help clients worldwide make quicker, more effective decisions. The GroupM media shop, a unit of WPP, has teamed with a group of outside vendors to create an open-source "always on" platform that crunches media, pricing, consumer behavioral and client data. ...Read the whole story

  • Microsoft Teams With Agencies On Windows 8 Ads by Mark Walsh

    In connection with the unveiling of its new iPad rival, Microsoft has begun testing new ad concepts for apps that will run on its Window 8-powered Surface tablet. To aid in that effort, the company has enlisted the help of a half dozen creative agency partners: AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R. ...Read the whole story

  • Mobile Search Set To Fuel Call-Based Ads by Laurie Sullivan

    Businesses spent $132.8 billion in the U.S. last year on local ads and about $68.4 billion -- or 46.5% -- aimed to drive telephone leads, according to a BIA/Kelsey report that highlights the trend toward call-based ads. ...Read the whole story

  • LinkedIn Extends Targeted Updates To Companies by Mark Walsh

    LinkedIn on Tuesday announced that companies can send targeted status updates to businesses widely after launching the service with a small number of brands in April including AT&T, Dell, and Microsoft. The targeted updates will allow the 2 million companies on LinkedIn to tailor content sent to followers, according to various criteria including industry, seniority, job function, and company size. ...Read the whole story

  • JustAnswer Rebrands As Pearl.com by Gavin O'Malley

    Say goodbye to Q&A site JustAnswer, and hello to its latest iteration, Pearl.com. After eight years on the market, the site is ready to change its name, and more aggressively market its pay-to-play model. ...Read the whole story

  • Lawmakers To W3C: Do-Not-Track Means Do-Not-Collect by Wendy Davis

    Two lawmakers are asking the Internet standards group World Wide Web Consortium to specify that online companies should stop gathering information from users with a do-not-track header activated on their browsers. ...Read the whole story

  • Baby Boomers Are Big Video Consumers by Wayne Friedman

    A new wave of digital TV users has arrived: video consumers 50+. A study from the Cable & Telecommunications Association for Marketing and research concern Chadwick Martin Bailey found that nearly 40% of the 50+ crowd have viewed a premium TV show or movie in the past week. ...Read the whole story

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