Could WPP's acquisition of AKQA for an estimated $540 million spark another round of consolidation in the digital agency world as ad holding companies … Read the whole story
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story
Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single … Read the whole story
LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story
A coalition of public interest groups said on Wednesday that Merck's campaign for grape-flavored Children's Claritin violates an Federal Trade Commission policy against marketing … Read the whole story
A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a … Read the whole story
A Federal Trade Commission member is taking issue with Microsoft's plan to turn on do-not-track by default in the next version of the Internet … Read the whole story
With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new … Read the whole story
WPP has agreed to acquire AKQA, considered a pioneer in the digital agency space and one of the last big independent digital agencies. The … Read the whole story
I was lucky enough to sit down recently with the original Mr. Digital. I caught up with him at one of his rare public … Read the whole story
It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with … Read the whole story