• Analysts: Industry Gets Digital Spur From WPP's AKQA Buy by Steve McClellan

    Could WPP's acquisition of AKQA for an estimated $540 million spark another round of consolidation in the digital agency world as ad holding companies and the shops they operate try to bolster their digital capabilities? Analysts believe it's a strong possibility. ...Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits by Laurie Sullivan

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital agency executives believe ad targeting could improve. ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to have little impact on the market this year, accounting for only 1.3% of global shipments. That could change in 2013. ...Read the whole story

  • New Adap.tv Tool To Aid Media Buyers' Potential Ad Results by Gavin O'Malley

    Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single impression. Called the Campaign Optimizer, the predictive technology uses historical data to analyze billions of impressions. Once buyers set their desired performance goals, the system returns the real-time price and inventory availability needed to achieve them. ...Read the whole story

  • search LG Electronics: Talk To Phone For Web Search by Laurie Sullivan

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

  • Advocates Seek FTC Probe Of Children's Claritin Campaign by Wendy Davis

    A coalition of public interest groups said on Wednesday that Merck's campaign for grape-flavored Children's Claritin violates an Federal Trade Commission policy against marketing over-the-counter products directly to children. ...Read the whole story

  • Ad Tech Vets Form Mobile Ad Startup by Mark Walsh

    A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a demand-side platform for performance advertising in mobile media. ...Read the whole story

  • FTC's Rosch Criticizes Microsoft's Do-Not-Track Default by Wendy Davis

    A Federal Trade Commission member is taking issue with Microsoft's plan to turn on do-not-track by default in the next version of the Internet Explorer browser. ...Read the whole story

  • Windows Phone 8 To Offer Mobile Wallet by Mark Walsh

    With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new Windows Phone 8 software rolling out this fall will include a digital wallet feature for storing debit and credit cards, coupons, etc. ...Read the whole story

  • WPP Acquires Digital Pioneer AKQA by Steve McClellan

    WPP has agreed to acquire AKQA, considered a pioneer in the digital agency space and one of the last big independent digital agencies. The holding company also announced a new Silicon Valley-based firm, WPP Ventures, which will explore new digital investment opportunities. ...Read the whole story

Abandon or Monetize? How Brands And Marketers Can Maximize Their App ROI by Marci Weisler

It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with new ... ...More

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