• LBi: 'We're Talking Here,' Dutch Digital Indie Puts Itself On The Block by Joe Mandese

    Less than a week after WPP announced its $540 million acquisition of San Francisco-based AKQA, another big independent digital agency network, Amsterdam-based LBi International, has effectively put itself on the block. ...Read the whole story

  • MIT Video Breakthrough Could Give Brands Sight, Sound, Even More Motion by Laurie Sullivan

    Software created by researchers at the Massachusetts Institute of Technology amplifies variations in video that are imperceptible to the naked eye, making it possible to exaggerate tiny motions. More telling, it could provide greater credibility for products. ...Read the whole story

  • Mindshare, Google Partner To Promote Mobile by Steve McClellan

    WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

  • TBWA Revamps Digital Ops Into DAN by Steve McClellan

    Omnicom global ad agency TBWA is reorganizing its 700-person-strong digital operations into what it's calling the TBWA/Digital Arts Network (DAN). The new entity, headquartered in New York, will roll out initially in 18 markets worldwide. ...Read the whole story

  • Microsoft, 9ine Team For World Cup Marketing by Gavin O'Malley

    Ronaldo, a cofounder of 9ine, might be retired from the game, but that won't keep the legendary footballer from making his mark on the 2014 World Cup -- and helping Microsoft do the same. Together, the two are offering to help brand marketers put in a good show during next year's Cup. ...Read the whole story

  • Lexity Adds Retargeting Tool For Small Businesses by Mark Walsh

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Cybersitter Sues For Trademark Infringement On AdWords by Wendy Davis

    Cybersitter, a company that sells software to block adult content, has sued Google for alleged trademark infringement on AdWords. The lawsuit appears to be the first such case against Google since April, when a federal appeals court cleared the way for this type of lawsuit. ...Read the whole story

  • Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest by Joe Mandese

    Days after winning the top prize in the "cyber" category for its work on client Nike's Nike+ FuelBand campaign during the Cannes Lions awards, R/GA took the Titanium Grand Prix, for the same campaign. Both awards were interesting, because the agency played more than a branding role in the campaigns -- it actually helped design and develop the product, which enables consumers to track and measure the "fuel" (i.e., oxygen) effectiveness of their workouts while wearing the Nike product. ...Read the whole story

  • M-Shopping Growth May Debunk Many Early Adopter Myths by Steve Smith

    Women, African-American and Hispanic mobile users are way ahead of the typical early adopter when it comes to using their mobile devices as advanced shopping tools. ...Read the whole story

Courting the Digitally Demanding Affluent Market by Gail Belsky

There was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere -- ... ...More

Why Brands Should Expect More, and Better, in Mobile by Ammiel Kamon

Mobile advertising needs to be held to a higher standard than has been common on the Web. The need for relevance, targeting and share-ability is ... ...More

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