Less than a week after WPP announced its $540 million acquisition of San Francisco-based AKQA, another big independent digital agency network, Amsterdam-based LBi International, … Read the whole story
Software created by researchers at the Massachusetts Institute of Technology amplifies variations in video that are imperceptible to the naked eye, making it possible … Read the whole story
WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the … Read the whole story
Omnicom global ad agency TBWA is reorganizing its 700-person-strong digital operations into what it's calling the TBWA/Digital Arts Network (DAN). The new entity, headquartered … Read the whole story
Ronaldo, a cofounder of 9ine, might be retired from the game, but that won't keep the legendary footballer from making his mark on the … Read the whole story
Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools … Read the whole story
Cybersitter, a company that sells software to block adult content, has sued Google for alleged trademark infringement on AdWords. The lawsuit appears to be … Read the whole story
Days after winning the top prize in the "cyber" category for its work on client Nike's Nike+ FuelBand campaign during the Cannes Lions awards, … Read the whole story
Women, African-American and Hispanic mobile users are way ahead of the typical early adopter when it comes to using their mobile devices as advanced … Read the whole story
For years, the Cannes Festival was a money machine because nobody ever went broke catering to the vanity and hedonism of the advertising industry. … Read the whole story
There was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere … Read the whole story
Mobile advertising needs to be held to a higher standard than has been common on the Web. The need for relevance, targeting and share-ability … Read the whole story