• Agency Execs Ready For Facebook Ad Network by Mark Walsh

    The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal Research. The news comes on the heels of Facebook announcing plans to launch a real-time-bid ad exchange allowing marketers to retarget ads to people on Facebook, based on their Web browsing history. ...Read the whole story

  • Casale Media Goes Real-Time On Ad Bidding, Data by Laurie Sullivan

    Casale Media on Monday launched Index Platform to support publishers willing to drive real-time bidding on their sites. GateHouse Media's private marketplace, Adhance media and Casale Media's ad exchange, CasaleX, are among the first to adopt the platform. ...Read the whole story

  • Video Ads Score With Large Player Environments by Gavin O'Malley

    The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully visible to viewers --- much stronger than statistics have indicated for display ads, VideoHub reports. ...Read the whole story

  • Mobext Debuts Mobile Messaging Service by Mark Walsh

    Mobext, the mobile marketing arm of Havas Digital, has launched its own text-messaging service to make it easier for clients to run messaging campaigns across multiple markets globally. The technology, dubbed "Simplified Automated Messaging" (SAM) is designed to roll out mobile text campaigns quickly across regions. ...Read the whole story

  • Judge Sides Against Netflix In Closed-Captioning Case by Wendy Davis

    A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning on Web video streams. ...Read the whole story

  • Google Offers Sponsors Free Wi-Fi In NYC Subway by Mark Walsh

    New York City tapped Boingo in May to roll out Wi-Fi service across its subway system over the next five years. It is partnering with Google Offers to sponsor free Wi-Fi at more than 200 hotspots in Manhattan, including six subway stations through Sept. 7. ...Read the whole story

  • Mobile Pay-Per-Call Services May Revisit Billing by Laurie Sullivan

    Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics says a minimum of 60% of all calls generated are billable, high-quality leads. That could put money on the table for companies supporting those calls. ...Read the whole story

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