• Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

  • 55% Of Cell Users Access Mobile Web

    When it comes to using mobile phones as the primary means of Web access, emerging countries like India or China might come to mind. But nearly a third (31%) of adult U.S. mobile Web users say they now go online mostly through their cell phones. ...Read the whole story

  • Mobile Posse Raises $5 Million, Eyes Overseas Growth

    Mobile Posse, which serves ads on the idle screens of cell phones, has raised $5 million in third-round venture funding. The company plans to use the new funding to add carrier partners internationally, continue building out its U.S.-based business, and expand its sales operation. ...Read the whole story

  • Travora Media Unveils Mobile Ad Network

    Travora Media, which operates a vertical network of more than 300 travel lifestyle sites, is launching a new mobile-focused ad network. Dubbed Mango (Mobile Ad Network on-the-GO), the network will offer inventory of more than 350 million monthly page views across mobile Web sites and apps of its online properties. ...Read the whole story

  • Wide Open West Argues Subscribers Consented To Ad Platform

    Broadband subscribers consented to participate in trials of a controversial behavioral targeting program by failing to opt out, the Internet service provider Wide Open West argues in new court papers. ...Read the whole story

  • Hearst Magazines Debuts Private Ad Exchange

    As the online ad market looks more like the Nasdaq, publishers must decide whether to build their own ad exchanges. Just the latest to take the plunge, Hearst Magazines this week debuted a private exchange, which it put together with the help of Pubmatic. ...Read the whole story



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