• Ask.com Acquires nRelate, Capitalizes On Content Creation by Laurie Sullivan

    Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays the foundation for new search-based monetization tools for publishers. ...Read the whole story

  • Kellogg's, Ford Embrace Programmatic Buys: Assert They Are 'Premium,' Not Remnant by Joe Mandese

    KOHLER, WISC. - Programmatic-buying of online display ad inventory has developed a reputation for being a way for performance or direct response oriented advertisers to buy cheap, "remnant" inventory that might otherwise go unsold, but the practice increasingly is being embraced by big brand marketers who believe it is a fast and efficient way to procure so-called "premium" ad impressions. The latter sentiment was championed Friday by Bob Arnold, associate director of global digital strategy for Kellogg's during a keynote at MediaPost's Brand Marketers Summit here. ...Read the whole story

  • App Marketing Costs Dip As Downloads Rise by Mark Walsh

    The cost to acquire app users fell in May, even as the number of downloads increased nearly 14%, according to the latest data from Fiksu. ...Read the whole story

  • 'History-Sniffing' Lawsuit Against Interclick Withdrawn by Wendy Davis

    A consumer who sued Yahoo's Interclick ad network for allegedly using "history-sniffing" technology withdrew her lawsuit this week. In at least some cases, Interclick reportedly used the technology without the publishers' knowledge. ...Read the whole story

  • Untangle Mobile Metrics To Track Campaigns by Mark Walsh

    In the absence of standardized metrics, a new Forrester report outlines strategies for piecing together different data sources to effectively track mobile campaigns. The goal is for marketers to see what levels of reach and engagement they're achieving across different mobile ad formats. ...Read the whole story

  • AOL Reshuffles CFO As COO by Gavin O'Malley

    As part of yet another restructuring effort, AOL is recasting its CFO, Artie Minson, Jr., as Chief Operating Officer. In his new role, Minson will oversee the formation and execution of three new operating units, including the AOL Membership Group, Content Brands Group and Advertising.com Group. ...Read the whole story

  • LinkedIn Testing Ads in iPad App by Mark Walsh

    LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile audience. LinkedIn is trialing the in-app ads with Cisco and Shell. ...Read the whole story

  • Organic Growth Forecast Dips For WPP, Omnicom, IPG by Steve McClellan

    Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates for WPP, Omnicom and Interpublic Group for both the soon-to-end second quarter and full-year 2012. Organic revenue growth is considered a key performance indicator across the advertising industry. ...Read the whole story

  • Citi Presenting Sponsor For 'Extra' Olympics by David Goetzl

    Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.com that will offer live coverage of all Olympic events for the London Games. Live Extra" is a TV Everywhere-type service, where users must prove they pay for TV service that includes CNBC and MSNBC. ...Read the whole story

  • The Throne Behind The Power by Bob Garfield

    KOHLER, Wisc. - The answer was all around them. Five panelists sat onstage considering the problem: "Proving Social ROI to the CFO." The occasion was ... ...More

Game On: Humble Bundle by Charles Crawford

It's one thing to make a video game, another to sell it. If you do both, and blow up the games publishing model while you're ... ...More

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