• Mobile Rich Media To Top $7B In 2015 by Mark Walsh

    More than half of U.S. mobile users downloaded apps during the three months ending in May. Increased app usage globally will help increase spending on in-app advertising from $2.4 billion this year to $7.1 billion by 2015, according to a new forecast by Juniper Research. ...Read the whole story

  • More Ad Execs Think Facebook Less Important Than Rest-of-Web by Joe Mandese

    Eighty-two percent of brand marketers and ad agency executives now believe that Facebook is less important than the "rest of the Web" (ROW), up from 74% in March, according to the latest results of a periodic poll conducted by 33Across. The latest poll, which was conducted online in June and was sent to 2,200 brand marketer and agency execs. Among the questions asked was the ratio of time they spend thinking about Facebook vs. the ROW. In June, 71% said Facebook gets a 20% share, and 11% said it gets a 40% share. In March, 58% said Facebook gets a ... ...Read the whole story

  • Tablets Favored Device At Home by Mark Walsh

    Among early adopters, media tablets have become favored devices for reading newspapers and magazines, along with a range of other daily personal activities. New findings from a Gartner survey of 500 tablet users show top activities shifting from PC to tablet. ...Read the whole story

  • Mobile Platform Fiksu Raises $10M To Expand Globally by Mark Walsh

    Mobile app marketing firm Fiksu has secured $10 million in a second round financing led by Qualcomm Ventures. Fisku said it will used the new financing to pursue expansion in Europe and Asia, further development of its technology and partnerships with agencies and brands. ...Read the whole story

  • Google Sued For Misappropriating Trade Secrets by Wendy Davis

    Google has been sued for allegedly copying portions of its video chat platform from the company Be In, which offers its own video chat program, CamUp. ...Read the whole story

  • Verizon: FCC Lacks Authority To Issue Neutrality Regulations by Wendy Davis

    The Federal Communications Commission exceeded its authority by promulgating net neutrality regulations, Verizon argues in new legal papers. ...Read the whole story

  • Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical by Gavin O'Malley

    Netflix announced that subscribers streamed over 1 billion hours of movies and TV shows last month. Netflix CEO Reed Hastings attributed the success to the company's ability to secure strong content offerings. ...Read the whole story

  • Mining 'Big Data' For Political Donors by David Dowhan

    Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected. It's all in ... ...More

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