• Aereo Win Could Be a Turning Point for Online Video by Ross Fadner

    TV and online video industries are on a collision course, as broadcasters continue to battle with pay TV providers over carriage fees and online TV startups like Aereo make it easier for consumers to cut the cord. ...Read the whole story

  • Microsoft Sued For Overcharging Pay-Per-Click Marketers by Wendy Davis

    Microsoft has been hit with a potential class-action lawsuit for allegedly overcharging marketers for pay-per-click ads. ...Read the whole story

  • Blekko Rolls Out Social Site ROCKZi by Laurie Sullivan

    Search meets social in an entirely new content curation site, ROCKZi, which lets people visually consume and share important news and events. The co-founders of the search engine blekko created the site. If ROCKZi can attract users, combining it with blekko would give marketers and advertisers the long-awaited social-search engine supported by analytics tools. ...Read the whole story

  • Don't Digg This by Joe Mandese

    Digg, an early pioneer in both online community news aggregation and social bookmarking, has been sold to Betaworks, which reportedly paid only $500,000 for its assets. ...Read the whole story

  • Swagtag: Digitaria Memejacks Comic-Con by Joe Mandese

    With Comic-Con taking place this week in its own backyard, JWT's San Diego-based Digitaria unit came up with a way to tap into the comic book zeitgeist and promote itself in the process, giving away limited edition t-shirts featuring popular comic book memes. ...Read the whole story

  • Dentsu Bids High For Aegis, More M&A Likely by Steve McClellan

    Is Havas next? Or Interpublic Group? In the wake of Dentsu's offer for London-based Aegis Group, industry chatter focused on which firms might be next in the ongoing round of consolidation in the marketing services sector. ...Read the whole story

  • Happy Talk Fails To Translate To Trust by George Simpson

    In a result sure to please Aaron Sorkin's rapidfire Newsroom brain, Americans told Gallup that they have by and large lost confidence in television news ... ...More

Thinking Inside The Box by Christine Champagne

Does online display advertising build brand equity? There is a lot of debate on this subject, but a comScore study commissioned by iProspect on the ... ...More

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