• Facebook Upgrades Small Business Site by Mark Walsh

    Small businesses account for much of the bread-and-butter advertising on Facebook. To keep them happy, Facebook on Tuesday unveiled a revamped version of its site for small and medium-sized business featuring additional tools, tips and tutorials. ...Read the whole story

  • Yahoo Revenue Flat In Q2, Challenge Awaits Mayer by Mark Walsh

    A day after Yahoo's surprise appointment of Marissa Mayer as its new CEO, the struggling Web portal reported second-quarter results underscoring the challenge she faces in restoring robust growth to the company. ...Read the whole story

  • Hunt Named AOL CMO, Communications Chief by Gavin O'Malley

    AOL on Tuesday named Jolie Hunt as its new chief marketing and communications officer. Hunt will oversee AOL's global communications strategy, including internal and external communications, social media, corporate social responsibility and cause-related initiatives. ...Read the whole story

  • Capitol Records Could Learn Identities Of ReDigi's Customers by Wendy Davis

    Capitol Records may soon learn the names of everyone who has used the start-up ReDigi to sell digital tracks, court records show. The record label, which is suing ReDigi for copyright infringement, recently sought a court order requiring the Web start-up to disclose information to identify users. ...Read the whole story

  • Two-Screen Viewing Creates Connected TV Users by Mark Walsh

    Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. ...Read the whole story

  • Zaarly Buy Button Links Publishers To Local Businesses by Laurie Sullivan

    Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. 'The Los Angeles Times' and 'The Fancy' will launch Zaarly Anywhere within 30 days. ...Read the whole story

  • Attribution Requires Marketers To Understand Display Ad Impact by Laurie Sullivan

    Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail and travel industries, multichannel conversion paths that lead with display advertising tend to convert consumers to buyers most rapidly -- but determining the correct type of display ad is a challenge. ...Read the whole story

  • QuadrantOne Unveils Targeting Tools For Newspaper Sites by Erik Sass

    QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online advertising on news sites. The new capabilities include expanded behavioral targeting. ...Read the whole story

  • Sex And Death by Barbara Lippert

    Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few belated ... ...More

Checklist: What Marissa Mayer Might Do Next by Mike Bloxham

While the appointment of Marissa Mayer as Yahoo CEO is an interesting one, she's unproven as a chief executive. And there are many areas that ... ...More

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