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Foursquare Debuts Paid 'Promoted Updates'
A week after rolling out local updates, Foursquare announced "promoted updates" as part of its broader push to monetize the social location service. Promoted updates will be paid ads appearing at the top of the Explore tab. ...Read the whole story
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Adknowledge Buys Pangea's Quiz, Sweepstakes Biz
Pangea Media, best known for social marketing platform SnapApp, just sold its legacy Web site quiz and sweepstakes business to digital ad firm Adknowledge. Now, Pangea's plan is to devote itself entirely to SnapApp. ...Read the whole story
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Industry Searches For Next Step In Premium Display Ads
Social feeds in premium display advertising become more important as brands and their agencies look for ways to advance media. But agencies and clients must provide content worth sharing. The paid media buys should complement the earned media efforts. ...Read the whole story
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search
Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs
Increased traffic across mobile devices in Q2 prompted marketers to spend more for mobile search ads on smartphones and tablets -- shifting costs per click, especially for Google, according to a new study. ...Read the whole story
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Groups Back Telecoms In Fight Against Neutrality Rules
Neutrality regulations could hurt manufacturers by discouraging investment in new broadband networks, the National Association of Manufacturers says in papers filed with an appeals court in Washington. ...Read the whole story
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Mobile Shoppers More Likely Product 'Evangelists'
A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. ...Read the whole story
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TV Everywhere - A Broader Definition
"TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited in ... ...More
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