• Mediaocean Taps Key Operator To Develop Madison Avenue's OS, Operative's Sampath by Joe Mandese

  As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- Mediaocean has recruited a savvy digital technology and "big data" vet, Vedant Sampath, as its chief technology officer. ...Read the whole story

• Social Media Revs To Reach Nearly $17 Billion by Laurie Sullivan

  Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The approximate 43% uptick supports stronger social signals that continually find their way into search, mobile and premium display ads. ...Read the whole story

• AOL Reports Global Ad Revs, Earnings Uptick by Gavin O'Malley

  Despite persistent problems in the key area of display advertising, AOL was able to post a second-quarter profit on Wednesday. Ad revenue rose 6%. The gain was mostly due to ad sales abroad, along with third-party ad sales from its Advertising.com unit. ...Read the whole story

• Aegis Accelerates Chinese Search Roll-Up, Expands Into 'Second Tier' Markets by Joe Mandese

  Aegis Group this morning unveiled its second significant investment in a digital agency in China this week, announcing a "strategic" stake in Chinese search marketing shop PinZhong (also known as "PZoom"). ...Read the whole story

• Third-Party Cos. Can Sell Google Cloud Services by Laurie Sullivan

  Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing, advertising and IT to support data and Web services. ...Read the whole story

• Apps Forecast To Lose Momentum by Mark Walsh

  Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for each smartphone subscriber. That marks a nearly 6% increase over the 35 apps downloaded on average last year, according to ABI Research. ...Read the whole story

• ReDigi, Capitol Press Arguments About 'Used' Tracks by Wendy Davis

  ReDigi, a startup that allows people to sell "used" digital music, is asking a federal judge to dismiss a copyright infringement lawsuit brought by music label Capitol Records. ...Read the whole story

• Hispanics Embrace Mobile, Raise Purchasing Power by Gavin O'Malley

  Hispanic consumers are tech trendsetters domestically -- or, at least, that's how many see themselves. Hispanic consumers have taken the smartphone adoption a step further by using them to research and make purchases more than non-Hispanic consumers in every category. ...Read the whole story

• Smartphone Buyers Opt For Android Over iPhone by Mark Walsh

  People buying smartphones for the first time are overwhelmingly opting for Android devices over iPhones, according to comScore. Research indicates that among U.S. feature phone owners upgrading to a smartphone in April, 61% are buying Android devices and 25% are buying an iPhone. However, consumers are waiting to buy a new phone until the expected release of the latest iPhone model this fall. ...Read the whole story

• Auntie Anne's Mobile Promo Tests POS -Tracking by Mark Walsh

  A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Company aims to close the loop by tracking mobile coupon redemptions at the point-of-sale through technology supplied by Sparkfly. ...Read the whole story

• Nielsen Hits The Wall: Cites Weak 'Buy' Sales, Concedes It 'Underestimated' Agency Role In Online Ratings by Joe Mandese

  In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second quarter of 2012, attributing it primarily to a 3% decline in its so-called "Buy" operations, which supply data to marketers on consumer purchasing patterns. ...Read the whole story

• Bluefin Hooks Publicis Modem's Maheu

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