• Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data by Laurie Sullivan

  Ad agencies need quality third-party data to mix with their clients' data to improve ad efficiencies. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. [x+1], which supports a data management platform, has also expanded the capabilities of its Origin Enterprise Data Management Platform. ...Read the whole story

• Eye-Tracking Study Claims Facebook Mobile Model Needs A Fix by Steve Smith

  Eye-tracking studies show that mobile users have much less opportunity to see ad units in Facebook feeds than do desktop Web viewers. EyeTrackShop argues that Facebook needs to change its mobile model. ...Read the whole story

• O&M, Sina Team For Online Olympics Game by Steve McClellan

  WPP's Ogilvy & Mather is partnering with Chinese Internet company Sina to produce a London Olympics-related online sports game. It's said to be the first online game in China that integrates marketing with a social-gaming component. ...Read the whole story

• Word Of The Day: Skift (If Rafat Ali Has Anything To Say About It, You'll Get The Drift) by Joe Mandese

  Rafat Ali, a former media industry journalist and blogger who founded and then sold paidContent for millions of dollars, is back in start-up mode -- and his latest venture could well cause a rift in the travel industry. It's called Skift, and it's a new digital publishing platform that combines content and data aimed at travel industry insiders as well as active business travelers. ...Read the whole story

• Google Wants Book Digitization Suit Dismissed by Wendy Davis

  Google on Friday asked a federal judge to dismiss a lawsuit alleging that the company's book digitization project infringes on authors' copyrights. ...Read the whole story

• Samsung Leads, Pulls Away From Apple In Smartphone Race by Mark Walsh

  Samsung is the engine driving smartphone sales globally. The manufacturer shipped a record-setting 50 million smartphones in the second quarter. That's nearly twice the number of iPhones sold (26 million), helping Samsung nearly double its lead over Apple in smartphone market share. ...Read the whole story

• Thomson Reuters To Buy MarkMonitor, Ups Online Brand Protection by Gavin O'Malley

  The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand protection firm MarkMonitor to bolster its intellectual property services. ...Read the whole story

• Slowed Economy Impacts Ad Growth, Agencies Revise Forecasts by Steve McClellan

  Another worrisome sign for Adland emerged Friday as the U.S. Commerce Department reported that the economy grew at a rate of just 1.5% in the second quarter, down one-half of a percentage point from the first quarter, when Gross Domestic Product grew 2%. ...Read the whole story

• Spectator Mobile Tweets Blamed For Olympics Coverage Disruption by Steve Smith

  Excessive tweeting from an Olympics crowd has been blamed for clogging the wireless network that provided cycle race updates to BBC commentators. ...Read the whole story

• Women More Responsive To Facebook E-Retail Ads

Recent Most Read Stories

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• WPP Adds Funding To Fullscreen, Ups Digital Expansion
• MSN, Newsy Partnership To Debut
• Fandango Adds To Video Lineup
• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
• Kiip Debuts Self-Serve Option For Advertisers

Previous Issues

• Tuesday, Jun 18, 2013
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• Wednesday, Jun 5, 2013
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