• Bigger Video Player, Better Ad Performance by Gavin O'Malley

  While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws a direct link between video player size and ad performance, including engagement and completion rates. ...Read the whole story

• Google+ Followers Up, Actively Follow Top 100 Brands by Laurie Sullivan

  The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months. The top 10 brands have more than 9 million followers, accounting for 75% of the Google+ total follower base. ...Read the whole story

• IAB Pushes For DIY Ad Units, Modules by Laurie Sullivan

  Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

• InMobi Buys App Distributor Metaflow Systems by Mark Walsh

  Mobile ad network InMobi on Tuesday announced acquiring Metaflow Solutions, which makes mobile content management software used by developers, publishers and others to streamline the distribution of apps and other content across devices. Terms of the deal were not disclosed. ...Read the whole story

• Travel Advertising Rises On Mobile by Mark Walsh

  Travel was the third-largest ad category on Millennial's network through the first quarter in terms of spending, after telecom and finance. It was also the third-fastest-growing segment in the last year -- behind sports and news, with 200% growth. ...Read the whole story

• Judge: Backpage.com Likely To Prevail In Challenge To Sex Trafficking Law by Wendy Davis

  A federal judge has issued an injunction blocking the state of Washington from enforcing a sex trafficking law that imposes new policing duties on Web sites. ...Read the whole story

• A Quarter of E-Commerce Could Be Mobile By 2017 by Steve Smith

  Accelerated adoption of smartphones worldwide is intersecting with retailers motivated to engage their customers to move the m-commerce market ahead very quickly in the next few years. ...Read the whole story

• Omnicom Taps MediaMind, Will Integrate With Accuen, Annalect Too
• South Korean Acquires Southern Shop: McKinney Now Part Of Cheil

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Ford, Jeep, Chevy Top Digital Auto Brands
• Weather.com Develops Real-Time Data Ad Targeting
• Mozilla Puts Cookie-Blocking On Hold
• 'Geo-Conquesting' Drives Higher Mobile Click Rates
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• The Bid Management Tools Arms Race

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• Monday, May 20, 2013
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