• SET Rebrands To Refine Ad Targeting For Clients by Laurie Sullivan

    Attempting to make online video ad buying similar to television, Affine Systems rebranded to SET and introduced methods and technology for contextual targeting. In the new model, SET becomes a competitor to ad networks because it can take its services directly to clients. ...Read the whole story

  • Hearst Taps Sprinklr To Up Social Strategy by Gavin O'Malley

    Hearst Digital Media will use Sprinklr's tools to help its media properties -- including 'Elle,' 'Cosmopolitan' and 'House Beautiful' -- post across social networks, as well as review analytics and measure engagement. ...Read the whole story

  • Smartphones, Tablets Migrate To Wi-Fi by Mark Walsh

    Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second quarter, up from 30% in the year-earlier period. ...Read the whole story

  • 'The Daily' Lays Off One-Third Of Staff by Erik Sass

    Being a digital-only publication isn't saving News Corp.'s tablet-inspired newspaper, The Daily, from some of the trends affecting the print newspaper business: the need for deep staff cuts. ...Read the whole story

  • Microsoft Loses Round In Text Spam Lawsuit by Wendy Davis

    In a blow to Microsoft, a judge has refused to dismiss a potential class-action lawsuit alleging that it sent text spam to consumers -- ruling that the federal law prohibiting text spam allows people to sue regardless of whether they had to pay extra to receive the messages. ...Read the whole story

  • Verizon Settles With FCC For Blocking Tethering Apps by Wendy Davis

    Verizon has agreed to pay $1.25 million to settle allegations that it wrongly prevented wireless users from accessing apps that allowed them to transform their smartphones into modems, the FCC announced. ...Read the whole story

  • A Year After Synovate Sale, Acquisitive Aegis Gets Back Into Marketing Analytics by Joe Mandese

    Aegis Group, which itself has agreed to be sold to Japan's Dentsu, has been on an acquisitions tear, and this morning announced two new additions -- including one that gets it back into the marketing effectiveness analytics business, which it divested itself from last year, partly so it could make itself more attractive to a pure-play media and advertising services suitor, like say, Dentsu. ...Read the whole story

  • Yahoo's IntoNow 3.0 Syncs With TV by David Goetzl

    Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced in real-time with what's available on a tablet or other device. The company is referring to its renewed effort as IntoNow 3.O, which will have a focus on social media and music. ...Read the whole story

  • Weather Channel Lures Political Dollars To Mobile Platform by David Goetzl

    Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many other media companies with an aggressive approach to landing political dollars between now and election day. ...Read the whole story

  • Ad Network CPX Makes Its Mobile Move by Steve Smith

    Another Web ad net has followed the usage patterns and the inventory into mobile. CTX says that it only took a few months to see up to 400 million mobile impressions a day move through their publishers. ...Read the whole story

London 2012 - Ultimate Disruption? by Mike Bloxham

With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns and ... ...More

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