• Facebook Enhances Content Targeting For Brands by Mark Walsh

    Paid advertisers on Facebook have had a range of options for targeting ads across criteria like age, gender, interests and location. Now the social network is extending more of those options to brands' page posts to target subsets of their fan bases. ...Read the whole story

  • WPP Cracks Fortune Cookie, Reveals Possible Future by Joe Mandese

    WPP -- already the largest digital player on Madison Avenue by a wide margin -- just got bigger, expanding the footprint of its Possible Worldwide unit with the acquisition of one of the U.K.'s fastest-growing digital shops, Fortune Cookie. FC Founder-CEO Justin Cooke will become the U.K. CEO of Possible, which already is one of WPP's largest digital marketing services networks, with 26 offices worldwide. ...Read the whole story

  • U.S. Advertising To Lead Global Mobile Ad Spend by Laurie Sullivan

    It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend more on mobile advertising this year and outpace others worldwide in 2013, per new estimates from eMarketer. ...Read the whole story

  • Vevo Teams With Ouya For Content Distribution by Gavin O'Malley

    Top YouTube partner Vevo just entered into a content distribution deal with Android-based gaming console Ouya. Backed by $6 million in Kickstarter capital, Ouya is planning to hit the market next March, and cost $99 per unit. ...Read the whole story

  • Study: Google Pricier Than YP Per Call by Laurie Sullivan

    Google's price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The findings suggest the average for AdWords and YP cost $88 and $46, respectively. ...Read the whole story

  • FTC Proposes New Curbs On Collecting Data From Children by Wendy Davis

    The Federal Trade Commission proposed new regulations that would explicitly prohibit ad networks and other online services providers from collecting personal information from children. The proposal is part of the FTC's latest recommended regulations implementing the Children's Online Privacy and Protection Act, a 10-year-old law. ...Read the whole story

  • Mediaocean Introduces Buying Upgrade, New CTO by Steve McClellan

    Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ad transaction processor that was created by the merger of Donovan Data Systems and MediaBank, joins just weeks before it introduces a major upgrade to its buying system for ad agencies. ...Read the whole story

  • Uncommon Sense: Addiction As Moderator by Jeff Einstein

    Our addiction to all things media and all things digital has obliterated all common sense and eliminated just about any possibility of separating fact from ... ...More

The Whole Story: Beyond Second Screening by Mike Bloxham

The 2012 Olympics has become a field day for the tablet as second-screening becomes a focus of much attention. ...More

Buying Installs: Quality Trumps Quantity by Stan Monlux

A veteran app marketer advises that campaigns need to determine the goal of the app and the behaviors they are targeting, and then optimize against ... ...More

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