• Google Beats Apple In Brand Value by Gavin O'Malley

    The jury's still out on Google+ and Google's various gadgets, but the search giant's overall brand value bested any other in the second quarter of the year, according to new data from General Sentiment. ...Read the whole story

  • LinkedIn Ad Sales Up 63%, Revs Double by Mark Walsh

    Professional networking site LinkedIn said revenue surged 89% in the second quarter on strong gains in its hiring services business in particular. Revenue rose to $228 million from $121 million a year ago. ...Read the whole story

  • Eloqua Debuts IPO, Ups Financial, Biz Viability by Laurie Sullivan

    Eloqua, a marketing automation platform that helps companies determine where marketing money gets spent and whether it pays off, began trading stock under the symbol ELOQ on Thursday with 8 million common shares priced at $11.50 per share. It recently issued an IPO. ...Read the whole story

  • Judge: 'Sponsored Stories' Settlement Raises Concerns by Wendy Davis

    A federal judge reportedly said on Thursday that he had concerns about the proposed settlement of a class-action lawsuit about Facebook's sponsored stories program. The agreement calls for Facebook to pay $10 million to various law schools and advocacy organizations, and $10 million to lawyers who sued the company on behalf of users . ...Read the whole story

  • Cell Phone Users Frustrated WIth Mobile Service by Mark Walsh

    More Americans are upgrading to smartphones, but that doesn't mean they're leaving service problems behind. Smartphone owners are more likely to report things like dropped calls, spam and slow download speeds than feature phone users, according to a new Pew study. ...Read the whole story

  • Blockbuster Changes Privacy Practices To Settle Lawsuit by Wendy Davis

    Blockbuster will revise its record-keeping practices in order to settle a class-action lawsuit accusing it of violating a federal video privacy law, court records show. ...Read the whole story

  • Internet-Enabled TV On The Rise by Wayne Friedman

    Traditional television viewing is still dominant. But IPTV-enabled TV homes -- those with Internet-connected TVs -- continue to climb and look to make an impact in future years. ...Read the whole story

5 Guiding Principles Of Digital Advertising by Catherine Spurway-Hepler

Even in today's advanced digital age, advertisers and marketers continue to grapple with the ever-evolving digital ecosystem and how best to deliver effective ads. ...More

The Fall And Rise Of Mobile-Local Advertising by Victor Wong

Local mobile advertising has broken through on a number of fronts, from available inventory to targeting techniques. In a few years, locally targeted ads could ... ...More

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