• BlurbIQ Meets IAB DIY Ad Challenge by Laurie Sullivan

    BlurbIQ believes it answered the call of the Interactive Advertising Bureau to build a drag-and-drop advertising unit that allows brands and publishers to de-clutter Web pages and improve CPM and click-through rates. ...Read the whole story

  • Foursquare Ramps Up Biz Reach by Mark Walsh

    Steven Rosenblatt, Foursquare's chief revenue officer, highlights Foursquare's first paid ad format and its efforts to expand monetization. ...Read the whole story

  • African-American Demos Express Ethnic Identity Differently by Gavin O'Malley

    When marketing to African-Americans, is it becoming less important to emphasize ethnic identity? It depends on what age group is targeted. Boomers are 25% more likely than Gen Y to express pride in their ethnic identity -- and 29% more likely to favor more diversity in advertising. ...Read the whole story

  • comScore: iPad Users Skew Younger, Wealthier by Mark Walsh

    New research from comScore shows iPad users skew more male, younger and more affluent than Android tablet and Kindle Fire users. The digital measurement firm released the data in connection with the introduction of a new monthly syndicated service called TabLens for tracking tablet usage. ...Read the whole story

  • Symantec Wins First Round In Scareware Lawsuit by Wendy Davis

    Siding with Symantec, a federal judge has dismissed a potential class-action lawsuit by a consumer who alleged that the company fraudulently marketed scareware. ...Read the whole story

  • Study Maps Twitter Connections, Target Demos by Laurie Sullivan

    A PeekAnalytics study released Monday analyzes Twitter followers and maps the social graph of each across the Internet. The metric gauges the connection of Twitter followers across 60 social sites and compares each with the average consumer. ...Read the whole story

  • GoPago Offers Merchants Free Tablets, Service by Mark Walsh

    Mobile payments startup GoPago is stepping up its challenge to traditional credit card companies, as well as newer rival services like Square and PayPal Here. The company's new GoPago Live service provides merchants with free 4G-enabled Android tablets and point-of-sale software supported by Chase Paymentech, the bank's payment processing unit. ...Read the whole story

  • Turner Broadcasting Buys The Bleacher Report Site by Wayne Friedman

    Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Report. BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis on sports and sports fans, will now be part of Turner Sports. ...Read the whole story

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