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Google Acquires Frommer, Ups Social's Influence On Search
Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel reviews, likely will roll out Zagat and Google Local services. Reviews will play a major part in search engine rankings and content. ...Read the whole story
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Facebook Ups Brand, Athlete Awareness During Olympics
All global P&G Facebook pages saw significant fan base growth over the course of the Olympics. The number of people interacting with P&G's Facebook page -- posting to its wall, liking/sharing/commenting on one of its posts -- doubled over the course of the Olympics, yielding greater brand awareness, claims social media-marketing firm Wildfire. ...Read the whole story
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Study: Brands Should Tailor Facebook Ads Depending On Country, Efficiency
U.S. and U.K. Facebook members click on ads most often, but it will cost brands more to advertise in these countries compared with others, according to an upcoming report. Advertisers need to spend more time with analytics and targeting techniques to offset low ad exposure rates and reach the correct consumers. ...Read the whole story
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CVS Turns To Shopkick To Boost Mobile Retail
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partner, with a pilot program launching at the national drug chain's stores in the San Francisco Bay Area. ...Read the whole story
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Hulu Loses Bid To Dismiss Privacy Lawsuit
In a blow to Hulu, a federal judge has ruled that the federal Video Privacy Protection Act applies to companies that stream video on the Web. ...Read the whole story
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Most Common Place To Go Mobile: In Bed
A new survey by mobile ad network InMobi suggests people spend more time consuming media on their mobile devices each day than through any other channel. ...Read the whole story
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