• Google, Merchants Transition From Free To Paid Ads by Laurie Sullivan

    Merchants trying to meet Google's Wednesday deadline to create product listing ads in Google Shopping are finding it tough to make the transition. In May, the company said it would change Product Search to Shopping, moving from a free to a paid ad inclusion model. ...Read the whole story

  • JiWire Rolls Out 'Location Graph' by Mark Walsh

    Location-based ad company JiWire Wednesday unveiled a new ad service designed to help marketers target specific audiences based on the billions of pieces of location data it has collected. The company's Location Graph harnesses that data to create anonymous user profiles based on the types of places that people visit, from beauty parlors to drug stores to airports. ...Read the whole story

  • Obama Beats Romney On The Digital Trail by Mark Walsh

    A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story

  • Visible Measures Raises $21 Mil To Power Video Ecosystem by Gavin O'Malley

    Aiming to scale its online video tracking, measurement and ad services, Visible Measures just raised $21.5 million in new capital. Brian Shin, founder and CEO of Visible Measures, said his vision is to enlarge the company's massive video data-set and analytics platform. ...Read the whole story

  • Marketers Suing Google Can Appeal Class-Action Denial by Wendy Davis

    A federal appellate court has agreed to decide whether marketers suing Google for click fraud can proceed with a class-action lawsuit against the search company. ...Read the whole story

  • 'Social Media Games' Notes Best Countries For Facebook Ads by Zoe Mandese

    The U.S., China, Russia and Great Britain may have dominated the 2012 Summer Olympic Games, but nations as far-flung as Mexico, Turkey and Italy were among the strongest performers in the "2012 Social Media Advertising Games," a report that analyzed the performance of Facebook ad impressions in 11 "critical mass" countries. ...Read the whole story

  • In Search of the Hybrid Media Exec by Mike Bloxham

    Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape ... ...More

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