• GroupM Ups 3 Key Execs, Norman To Chief Digital Officer by Fern Siegel

    Noting digital's key role in future success, WPP's GroupM North American CEO Rob Norman has been named chief digital officer for GroupM Global, a new post. ...Read the whole story

  • IBM's Good Shares Data Strategies by Laurie Sullivan

    Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site with Good, an integrated media and community action platform, to highlight personal experiences on how data and technology change the way businesses operate. ...Read the whole story

  • Online Real Estate Advertising To Climb 15% by Mark Walsh

    With a slight but measurable uptick in home sales and new construction, the real estate industry is seeing something of a rebound in 2012. Still, Borrell Associates predicts advertising in the category overall will be down 16.4% overall. Online, however, will remain a bright spot, with ad spending expected to increase 15% to $13 billion this year. ...Read the whole story

  • UK Satellite Operator Turns iPad Into Remote Control by David Goetzl

    Many industry technophobes believe handheld devices will eventually replace the remote traditional control and British satellite operator Sky has launched a service where the iPad can fill that role. An app allows changing channels as well as pausing and rewinding with taps on the screen. ...Read the whole story

  • CPMs For Video Ads Register Uptick by Gavin O'Malley

    Top-tier Web sites are getting viewers to watch entire videos, but still struggling to generate clicks, says TubeMogul, which found that overall, pre-roll video ads available for real-time buying across devices continue to expand -- averaging over 211 million daily impressions, and growing by an average of 4.7% per month. ...Read the whole story

  • Jiffy Lube Franchisee Settles Spam Case For $47 Mil by Wendy Davis

    Heartland Automotive Services, a franchisee of Jiffy Lube, has agreed to pay $47 million to settle a class-action lawsuit accusing it of spamming millions of consumers with text ads for discounts. ...Read the whole story

  • Big Retailers Team On Mobile Wallet Effort by Mark Walsh

    More than a dozen major retailers, such as Target and Sears, announced plans to create a mobile payments network that will challenge other m-payments initiatives, including Google Wallet and Isis, backed by mobile carriers Verizon Wireless, AT&T and T-Mobile USA. ...Read the whole story

  • M-Payments Forecast To Reach $1.3 Trillion By 2017 by Steve Smith

    The infrastructure is falling into place to serve as a solid foundation for explosive m-payments growth, says Juniper. Now all we need are customers. ...Read the whole story

Helen Gurley Brown: Polarizing Mix Of 'Mad Men''s Peggy And Joan by Barbara Lippert

Helen Gurley Brown died Monday, at 90, "though parts of her were considerably younger," as "The New York Times" obit snarked. Even in death, she ... ...More

The End of Big Data by Scott Gillum

With various Do Not Track features in place, the industry is moving to a point where the supply side will yield influence and ultimately power ... ...More

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